Australian heritage brand Rossi Boots appoints 10 Feet Tall as new creative agency of record

Australian heritage brand Rossi Boots has appointed 10 Feet Tall as its new creative agency of record.

Established in 1910, Rossi Boots has left its mark on Australia’s history and landscape. Its founder, Arthur Rossiter was born in Adelaide. Rossiter was known for his larrikin attitude, sportsmanship and entrepreneurialism that culminated in the work boot, The Endura, designed for hard-working Australians.

Throughout its collaboration, 10 Feet Tall and Rossi Boots will work together closely to redefine Rossi Boots’ brand strategy, creative direction and media strategy, in addition to media planning and buying.

Later this year and after a lengthy strategy process, 10 Feet Tall will launch Rossi Boots’ first big brand campaign after a century of doing business. This campaign will both relaunch the Rossi Boots brand in Australia and position it for global expansion. The creative is set to embody a no-nonsense approach to fashion and footwear that reflects the no-frills nature of the brand and those who wear it.

Says Joseph Meseha, founding partner and managing director, 10 Feet Tall: “We feel honoured to breathe new life into this legendary Australian label. Helping important brands like Rossi Boots earn the market share they deserve is something I’m truly passionate about.”

Says Caroline Elliott, CEO, Rossi Boots: “We are excited about bringing the Rossi Boots brand back to life. As one of the great Australian heritage brands, we look forward to making Rossi the go-to boot, for both an Australian and global customer.”