Australian Health Vitality appoints This Is Flow as new media agency

Independent media agency This Is Flow has been appointed by Australian Health Vitality (AHV) to manage media planning and buying across its portfolio of leading health and wellness brands.

AHV’s stable includes some of Australia’s best-known vitamin and weight loss brands, including Life Botanics, HairCareBear, Iso Whey, Celebrity Slim and Wheyless.

The account spans both brand and e-commerce media, with Flow tasked with driving growth and connecting AHV brands with health-conscious consumers across the country.

Flow’s deep experience in the wellbeing space played a huge role in securing this account, with the agency building a strong understanding of the channels, audiences and growth strategies unique to the sector.

Says Steve Brandt, Australian Health Vitality CMO: “We are an entrepreneurial company experiencing rapid growth and need a partner who is dynamic, with the ability to continue driving our brands forward. This is Flow have the team and mindset to accelerate our growth and unlock new opportunities to connect us with our consumers. Big things are coming!”

Says Jimmy Hyett, CEO of This is Flow: “We’re so excited to be working with the amazing AHV team and their innovative brands. Not many health brands own the entire journey from formulation to consumption, and it opens so many opportunities to innovate in media with new products and formats. It’s the kind of work we love doing”

Activity is already live across influencers and performance digital channels with brand to follow.