Australian government launches new anti-scam campaign to equip Australians with simple, actionable strategies to guard against scams

January 13 2025, 1:12 pm | BY Ricki Green | No Comments

The Australian government has launched its new Fighting Scams campaign, which includes TV commercials and social media ads running until 22 March. The new campaign aims to equip Australians with simple, actionable strategies to guard against scams.

 

The key message:

STOP: before sharing personal information
CHECK: that you know who you’re dealing with
PROTECT: against scams by taking actions like reporting them to Scamwatch.gov.au

The Australian government has a comprehensive plan to make Australia the toughest target in the world for scammers. This includes everyone doing their bit, whether government, business, or individuals.

The government’s action is helping keep people’s money safe with its prevention strategy showing early signs of success.

Losses have been almost cut in half since the Australian government stood up the National Anti‑Scam Centre. Scamwatch data shows reported scam losses dropped by over 40 per cent in the 2023–24 financial year compared to the previous year.

The Albanese government’s Scams Prevention Framework is a vital next step and will ensure Australia is the toughest target for scammers. The government’s legislation will put obligations on banks, social media companies and telcos to prevent scams or face hefty fines and compensation for victims.


Says Assistant Treasurer and Minister for Financial Services, Stephen Jones MP: “This campaign is critical to arming Australians with tools and tips to keep their money safe from scammers.

“Anyone can be a target of a scammer, so whether you’re 20 or 65, everyone should stay scam alert.

“The Albanese government has made scams a priority because we get the financial and emotional turmoil victims face and we want to rid Australia of this scourge.

“Labor will always work hard to ensure people can keep more of what they earn and that means keeping their money safe.”

View the campaign hub: https://www.scamwatch.gov.au/

View the full selection of ad campaigns here.