Australian Ethical appoints Paper Moose as new creative agency partner

The founder and market leader of principled investing, Australian Ethical, has moved its creative account to purpose-led independent agency, Paper Moose.

Australian Ethical is the latest in Paper Moose’s growing clean and green client roster — joining leading eco financier, Brighte, carbon-neutral telco, felix, and the NSW Environmental Protection Agency.

The move follows the agency’s repositioning to ‘The change makers’ and the announcement of its Buy One Give One initiative, designed to support innovators working to decarbonise the economy.

Says Kate Holdsworth, creative director at Paper Moose: “It’s an honour to work with a company that has paved the way in kind business practice, proving social and environmental sustainability can offer strong returns. With the rise of conscious consumerism and more people understanding the power of their investment choices, we’re excited to help Australian Ethical connect with new audiences and strategically increase their positive impact.”

Says Alex Pace, head of brand and content, Australian Ethical: “We were immediately impressed with Paper Moose’s fresh, dynamic and collaborative approach. Our shared values and vision for the future as the market leader solidified the partnership and we look forward to launching our new brand platform.”

Paper Moose is awaiting B corp certification, hoping to soon join Australian Ethical as a recognised social and environmental high performer.