Australian digital agency Reactive continues global expansion with opening of New York office

September 1 2011, 9:23 am | BY Lynchy | 3 Comments

carl 2.jpgOn the back of impressive growth, Australia’s largest independently owned digital agency Reactive today announced the opening of an office in New York City.

This will complement its long established headquarters in Melbourne and offices in Sydney, London and Auckland. The decision to open a fifth office comes after it reports year on year growth of 25% for the past four years and is prompted by opportunities with international clients.

Carl Panczak will head the New York office as CEO. Panczak joined Reactive in 2004, establishing the Sydney office in 2007 and has served as general manager Sydney since that time. Under Panczak’s management, Reactive Sydney has grown steadily and now employs over 20 full-time staff.

Jason Ross will be taking over as general manager Sydney; he joins Reactive from the UK where he served as CEO of a successful digital agency.

Says Reactive co-founder and joint managing director Tim O’Neill: “We’re very happy to announce our entry in the USA. While we are Australia’s largest independently owned digital agency and have achieved remarkable success in other offices around the globe, the US has always been one of our most important target markets. Our New York office will provide the opportunity to continue our growth and drive the business even further.”

 

Says Panczak: “New York City is one of the most advanced markets for digital services in the world. Our new presence in New York will enable Reactive to stay on top of global trends and industry requirements as well as sharing new ways of doing things with our other offices. We work with a number of global clients and they have asked for a footprint in North America to better provide strategic services and support their marketing activities. The team at Reactive look forward to continuing our global success in New York”.