Australian Campaigns of the Decade: ‘THE Palau Pledge’ (2017) via Host/Havas Sydney

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In the lead-up to the start of the 20s Campaign Brief nominates the campaigns that contributed to Australia being consistently ranked in the top 5 most awarded countries at global award shows throughout the decade.


Palau is the world’s 13th smallest nation. But in a country where tourists outnumber the population by eight to one, there is a danger of Palau’s famously pristine environment succumbing to ecological disaster. So a group of volunteers teamed up with Palau’s First Lady, Debbie Remengesau, to create the Palau Legacy Project [PLP].

Together with Host Havas, Sydney they would create a convention-busting campaign to commit every visitor to look after the local environment and culture: The Palau Pledge.

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