Australian-born global financial platform Airwallex launches first campaign via VMLY&R

Australian-born global financial platform Airwallex has launched its first brand campaign, developed in-house with support from VMLY&R.

The campaign centres on the concept of Airwallex, its infrastructure and products being ‘Built for business’.

The campaign will run across Sydney, Melbourne and Brisbane in across OOH, print and programmatic digital marketing targeting its business audiences.

Says Antonio Thewissen, director of marketing for Australia and New Zealand, Airwallex: “Airwallex started as a partner for SMBs but we’ve built the infrastructure and products that also serve the largest enterprises.

“We want to share our brand’s core values with every single business out there, small, medium, or large.

“Airwallex has had an active digital marketing function but as our hypergrowth journey continues we think the time is right to talk to a broader audience.

“Tradition has long-trumped innovation in the financial services sector and this campaign highlights that we’re here to partner with those companies that are fed up with the ‘good enough’ status quo.

“We’ve got incredible in-house talent and I’d like to congratulate the team that’s been involved, as well as thank the best-in-class agency we partnered with at VML&R.”

Airwallex delivers trusted solutions to manage everything from payments, treasury, and spend management to embedded finance.

The company has more than 100,000 customers, including the likes of Qantas, SHEIN and Culture Kings.