Australian Bananas get a fresh boost with sporty new look and campaign via Thinkerbell
Australian Bananas has launched new work via Thinkerbell, delivering a burst of energy to Aussies seeking their next boost.
Launching just in time to fuel Aussies nationwide, the campaign spans retail outdoor and online, and social – turning supermarket aisles and digital feeds a whole lot yellower.
The refreshed brand look and feel highlights the natural connection between bananas and physical energy. Bursting with energy and vitality, the creative has a clever visual simile linking a banana with a swimmer, footy player, and yoga enthusiast. Positioning Australian Bananas as the ultimate fuel for an active lifestyle reinforces Australian Bananas’ iconic promise that “Whatever your thing” Australian Bananas are here to help you “Make your body sing!” – a reminder that no matter your interests, Australian Bananas have your back.
Since January, the bold and vibrant yellow has been dialled up to grab attention in-store, stop thumbs mid-scroll, and reinforce the joy and energy of Australian Bananas.
Says Belinda Van Schaik, Head of Marketing, Hort Innovation: “Australian Bananas are all about natural energy, making them the perfect fuel for any sport or active lifestyle. The refreshed brand platform brings that to life perfectly, with sports-focused visuals that are fun and energetic. The bold use of our iconic yellow ensures we’re front of mind and front of trolley for shoppers everywhere.”
Says Paul Swann, Chief Creative Tinker, Thinkerbell: “We can all agree that bananas are yellow, curved, and bursting with energy. Inspired by these qualities, we created work that embraces vibrant yellow, showcases people in dynamic, curved postures, and captures the spirit of energetic movement.”
Client: Australian Bananas (Hort Innovation)
Creative, Earned, Owned, Paid: Thinkerbell
Photographer: Mat Baker
Production house: Louis&Co
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