Australian Avocados asks corn chip industry to come to the table in new campaign via Thinkerbell
The structural integrity of corn chips has failed the Australian people. For too long, Aussies have had to deal with the common gripe of finding shards of salty chips layed chipwrecked in bowls of guacamole. But today on National Avocado Day, in a full page ad in The Daily Telegraph, created by Thinkerbell, Australian Avocados is imploring the corn chip industry to forge a stronger chip to bridge the gap between guac and mouth, and unite us around the common goal of salty-creamy, crispy-smooth satiation.
Victoria Zourkas, Senior Brand Manager, Australian Avocados, said: “We’re calling on the corn chip industry to help make a stronger corn chip worthy of guacamole, made with delicious and creamy Australian avocados. It’s time they chip in. The avocado is now in their court.”
In celebration of National Avocado Day, Australian Avocados partnered with Taco King and Al Pastor legend, Toby Wilson from Rico’s Tacos, to create the world’s first ‘corn chip safe’ guacamole. Australians nation-wide are being challenged to make the guacamole at home and see how much guac they can load onto their chip.
Sesh Moodley, Executive Creative Tinker, Thinkerbell, said: “Guacamole and corn chips create a taste sensation, but far too many times my corn chip breaks under the weight of the guac, which is infuriating. We’re committed to fixing this national issue and we hope the chip industry hears our plea.”
The corn chips industry hasn’t commented…yet.
Client: Australian Avocados (Hort Innovation)
Creative, Paid & Earned: Thinkerbell
15 Comments
tasty layout and typography
Old school art direction is pretty nice.
But old school media mentality is pretty bland. There’s no way this got earned media off the full page ad in the daily tele. And no one is reading the daily tele.
Looks like it did. By the way, your media monitoring services are no longer required.
Weird audience to target…
How about the avocado industry figure out how to stay ripe for longer?
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This is an ad, not a campaign
The Great Cornspiracy Has Arrived
Now this is what I call working up stream to solve real business problems that drive commercial impact and effectiveness. Bravo.
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It’s fun, simple and has a nice layout.
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Can you point us in the direction of mainstream PR this garnered?
there is more to me than the humble avocado. Only babies eat mashed avocado.
The avo industry asking chip makers to make their chips stronger with a long copy ad. That’s a convoluted way to sell avocados.
Very average
Lovely little piece. Well done. Nice to see.