Australia takes home 21 Pencils at The One Show 2023; Gold Pencils awarded to CHEP Network, TBWA\Sydney, The Monkeys and Thinkerbell

Agencies and companies in Australia have scored 21 Pencils and 30 Merits in The One Show 2023, announced in advance of tomorrow night’s special 50th anniversary awards ceremony at Hammerstein Ballroom during Creative Week in New York, where Best of Show, Best of Discipline, special awards, and “of the Year” honors will be unveiled.  

Prestigious One Show Gold Pencils went to four agencies in Australia — CHEP Network, TBWA\Sydney, The Monkeys and Thinkerbell.

Australian Winners (4 Gold, 8 Silver, 9 Bronze, 30 Merit) include:

Gold

• – CHEP Network with Sweetshop, The Editors, and Ogilvy Australia “Flipvertising” for Samsung in Direct Marketing, Targeted Video – Online
• – TBWA\Sydney with Eleven Sydney and FleishmanHillard Sydney “Classify Consent” for Consent Labs in Public Relations, Integrated PR Campaign
• – The Monkeys with Collider “The First Digital Nation” for The Government of Tuvalu in Creative Effectiveness, Multi-Country or Global – Non-Profit / Charity
• – Thinkerbell with Scoundrel and UM Media Sydney “Furphy What the truck?!” for Lion, Furphy in Design, Out of Home – Brand Installations

Silver

• – CHEP Network with Sweetshop, The Editors and Ogilvy Australia “Flipvertising” for Samsung in Direct Marketing, Craft – Data-Driven Personalization
• – Leo Burnett Australia with Foundation Sydney and Herd MSL Sydney for “Bundy Mixer” for Diageo/Bundaberg Rum in Direct Marketing, Brand Partnerships
• – Revolver with Bear Meets Eagle On Fire, Insurance Australia Group and ARC EDIT “Until Then” for NRMA in Moving Image Craft & Production, Direction – Series
• – Revolver with Bear Meets Eagle On Fire, Insurance Australia Group and ARC EDIT “Until Then” for NRMA in Moving Image Craft & Production, Cinematography – Series
• – R/GA Australia “MOCA” for Museum of Chinese in Australia in Design: Brand Identity / System
• – Special Australia with PHD Media Sydney and Enthral Melbourne “Middle Seat Lottery” for Virgin Australia Group in Direct Marketing, Experiential – Customer Experience / CX
• – Special Australia with PHD Media Sydney and Enthral Melbourne “Middle Seat Lottery” for Virgin Australia Group in Direct Marketing, Integrated Campaign
• – The Monkeys and Collider “The First Digital Nation” for The Government of Tuvalu in Public Relations, Digital & Online

Bronze

• – CHEP Network with Sweetshop, The Editors, and Ogilvy Australia “Flipvertising” for Samsung in Direct Marketing, Craft – Use of Technology
• – Clemenger BBDO “I’m Neale Daniher” for FightMND in Health & Wellness, Social Media
• – FINCH Sydney with The Tuesday Club Auckland and Atticus Sydney “A Fire Inside” for NRMA Insurance in Branded Entertainment, Craft – Art Direction
• – Revolver with Bear Meets Eagle On Fire, Insurance Australia Group  Sydney and ARC EDIT “Until Then” for NRMA in Moving Image Craft & Production, Editing – Series
• – Revolver with Clemenger BBDO and Blockhead Sydney “Only Protected for a Moment” for Transport and Accident Commission in Moving Image Craft & Production, Visual Effects – Single
• – R/GA Australia “MOCA” for Museum of Chinese in Australia in Integrated, Craft – Art Direction
• – Special Australia with Mediacom, Hello Social and Herd MSL “Get Almost Almost Anything” for Uber in Out of Home, Craft – Writing
• – Special Australia with PHD Media Sydney and Enthral Melbourne “Middle Seat Lottery” for Virgin Australia Group in Public Relations, Traditional Media Relations
• – TBWA\ Sydney Eleven Sydney and FleishmanHillard Sydney “Classify Consent” for Consent Labs in Cultural Driver, Popular Culture Impact
• – TBWA\ Sydney Eleven Sydney and FleishmanHillard Sydney “R Plates” for mycar in Public Relations, Integrated PR Campaign
• – The Monkeys and Collider “The First Digital Nation” for The Government of Tuvalu in Interactive, Online & Mobile, Online-only Video – Single
• – The Monkeys and Collider “The First Digital Nation” for The Government of Tuvalu in Public Relations, Current Event Response
• – The Monkeys and Collider “The First Digital Nation” for The Government of Tuvalu in Direct Marketing, Craft – Use of Technology
• – Thinkerbell with Scoundrel and UM Media Sydney “Furphy What the truck?!” for Lion, Furphy in Out of Home, Experiential & Immersive

The showcase of all One Show 2023 Pencil and Merit winners can be viewed here, and the online listing of all winners can be viewed here.

Globally, FCB New York won the most One Show Gold Pencils with 11, including 10 for “McEnroe vs McEnroe” on behalf of AB InBev/Michelob ULTRA, which was the piece of work to win the most Golds this year.    

BBDO Canada Toronto with TA2 Sound & Music Toronto picked up nine Gold Pencils for Muskrat Magazine “Missing Matoaka”.  BETC Paris won eight Golds, including three for Women in Games “Gender Swap”, two each for Canal+ “The Secret of Wakany” (with Gum Paris and Partizan Paris) and Duolingo “The Tattoo Duo Over” (with Voir PicturesParis), and one for Lacoste “Unexpected Encounters” in Out of Home.

Virtue Copenhagen received seven Gold Pencils, all for “Backup Ukraine” on behalf of Polycam, Unesco and Blue Shield. Tied with six One Show Golds Pencils each were Area 23 New York, Ogilvy Group Thailand Bangkok, and We Believers New York.  Five Golds each went to adam&eveDDB London, Apple London, Duolingo Pittsburgh, Rethinkin Toronto, Montréal and Vancouver, and VMLY&R New York.

A total of 20,166 pieces from 69 countries and regions were entered in The One Show 2023.  Agencies, studios, brands, production companies and designers in 54 countries and regions were awarded 210 Gold Pencils, 200 Silver, 238 Bronze, and 1,172 Merits. 

The One Show 2023 Best of Show, Best of Disciplines, special awards — including Fusion Pencil, Green Pencil, Sustainable Development Goals Pencil, and Penta Pencil — and “of the Year” honors will be announced tomorrow, May 19, at The One Show’s special 50th anniversary ceremony and celebration at Hammerstein Ballroom in New York to close out Creative Week 2023.

The One Show 2023 Global Creative Rankings will be announced on May 24, 2023.

VIEW THE FULL LIST OF WINNERS

The One Club for Creativity, producer of The One Show, ADC Annual Awards, ONE Asia Creative Awards, Type Directors Club competition, TDC Ascenders, Young Guns, and more, is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community.  Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organization’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.