Australia scores two Gold, six Silver and six Bronze at 2025 ONE Asia Creative Awards
Agencies in Australia were well represented among this year’s winners in the ONE Asia Creative Awards, celebrating the best creative work of the year from across APAC.
Leading the Australian agency pack with one Gold apiece is Droga5 ANZ and Ogilvy Australia.
Australian Winners:
Gold:
- Droga5 ANZ, Sydney with The Sweetshop Sydney, Alt FX Sydney and MassiveMusic Sydney “The Comments Section” for Meat & Livestock Australia in Moving Image & Sound Craft, Writing
- Ogilvy Australia Sydney “Meet Me at the Coke Sign” for TCCC in Out of Home, Billboards & Transit
Silver
- Akcelo Sydney with Heckler Sydney, Finch Sydney, and OMD Sydney “McDonald’s x Squid Game: Dare to Play” for McDonald’s AU in Integrated/Omnichannel, Brand Partnerships
- Bear Meets Eagle On Fire Sydney with Essence MediaCom Sydney and 3&7 Los Angeles “Just Enough Bank” for Bankwest in Out of Home, Billboards & Transit
- Clemenger BBDO Australia with Finch Sydney, Heckler Sydney, and Think Packaging Auckland “Packed Full of History” for Samsung Australia in Design, Packaging
- Droga5 ANZ with The Sweetshop Sydney, Alt FX Sydney and MassiveMusic Sydney “The Comments Section” for Meat & Livestock Australia in Branded Entertainment, Use of Humor
- McCann Australia with HERO and Nakatomi Sydney “Transit Tales” for Mastercard in Radio & Audio-First, Experiential Radio & Audio
- McCann Australia with HERO and Nakatomi Sydney “Transit Tales” for Mastercard in Creative Use of AI, AI Craft – Storytelling
Bronze
- Bear Meets Eagle On Fire Sydney with Essence MediaCom Sydney and 3&7 Los Angeles “Just Enough Bank” for Bankwest in Integrated/Omnichannel, Integrated/Omnichannel Campaign
- Bear Meets Eagle On Fire Sydney with 3&7 Los Angeles “Just Enough Bank” for Bankwest in Film & Video, TV, VOD, & Online – Short Form
- Clemenger BBDO Australia with Revolver x Biscuit Filmworks Melbourne, The Editors Sydney and Heckler Sydney “Go Further” for 7-Eleven Australia in Film & Video, TV, VOD, & Online – Short Form
- McCann Australia with HERO and Nakatomi Sydney “Transit Tales” for Mastercard in Experiential & Immersive, Experiential Audio
- Ogilvy Australia with Ogilvy PR Sydney, and The Glue Society Sydney “The Spot” for Bristol Myers Squibb + La Roche-Posay in Experiential & Immersive, Brand Installations
- Ogilvy Australia “Meet Me at the Coke Sign” for TCCC in Media, Media-Led Creative Execution
Motion Sickness Auckland had an outstanding year, winning all of New Zealand’s 2025 ONE Asia awards: a Gold (for “The Māori Roll Call” on behalf of Whānau Ora), two Silver, four Bronze, two Merits, and one Sustainable Development Goals (SDG) award.
Overall in ONE Asia 20205, Grey Advertising Hong Kong Limited Hong Kong, working with Shanghai PUSU Advertising Co., Ltd Shanghai, was awarded Best of Show for “Pantene Pet Pit” on behalf of Pantene. The work also won Best of Discipline in Social Media, as well as a Gold and Bronze.
This year’s ONE Asia jury, made up of leading creatives from 12 countries and regions across APAC, selected Best of Discipline winners in seven disciplines, as follows:
- Branded Entertainment: INNOCEAN Seoul with Markenfilm Asia Seoul and Stannum Seoul ”Night Fishing” for Hyundai Motor Company
- Creative Effectiveness: INNOCEAN Seoul with Markenfilm Asia Seoul and Stannum Seoul ”Night Fishing” for Hyundai Motor Company
- Direct Marketing: Ogilvy Singapore with FVSE – Music x Sound Agency Singapore and Whitecoat Productions Singapore “Verified” for Vaseline
- Film & Video: Leo Thailand Bangkok with FACTORY O1 Bangkok and Krungsri First Choice Bangkok “Patient” for Krungsri First Choice
- Moving Image & Sound Craft: Tsuzuku Tokyo with TYO monster Tokyo and BELIFT LAB Seoul “ILLIT ‘LITTLE MONSTER’ ” for HYBE
- Out of Home: VML Manila Makati City with Greenbulb Communications Quezon City “KitKat Break Bar” for Nestlé Philippines (KitKat)
- Social Media: Grey Advertising Hong Kong Limited Hong Kong with Shanghai PUSU Advertising Co., Ltd Shanghai “Pantene Pet Pit” for Pantene
ONE Asia 2025 Special Awards
The 2025 ONE Asia Green award winner was TBWA\SMP Makati City with How’s Everything? Makati City for “Washtag Nation” on behalf of Sixfifty Trading Corporation.
A Sustainable Development Goals award also went to MullenLowe TREYNA Makati City for “The Right to Care Card” on behalf of Quezon City Gender and Development Council.
The leading ONE Asia Gold winner this year was Ogilvy Singapore with four, all for Vaseline “Verified”. INNOCEAN Seoul and Leo Thailand Bangkok picked up two Golds each.
A total of 19 Gold, 42 Silver, 53 Bronze, and 76 Merits were awarded this year to agencies and brands in 14 countries and regions across APAC: Australia, China, Hong Kong SAR China, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, and Thailand.
The complete showcase of all ONE Asia 2025 winners can be viewed here.
Part of The One Club for Creativity, ONE Asia celebrates the best creative work of the year from APAC, and presents an unparalleled level of prestige and honor for creatives, designers, and innovators in the region. The fast-growing show had a 20% increase in entries this year.
Now in its fifth year, ONE Asia continues its tradition of rotating judging locations to different countries and regions in APAC as a way to connect with local talent, immerse in culture, and leave a lasting creative impact.
This year’s judging marks a special milestone: the first time ONE Asia lands in Seoul, powered by its main sponsor, Black Cat White Cat Music. Known for their experimental soundscapes and cross-cultural collaborations, Black Cat White Cat embodies the same creative spirit that drives ONE Asia.
Regional and global rankings
Winning agencies, brands, production companies, and individuals are included in the 2025 ONE Asia Creative Rankings, to be announced shortly.
The winners are also included in the Campaign Brief Asia rankings and The One Club’s Global Creative Rankings, which combines points won at ONE Asia, The One Show, ADC Annual Awards, Type Directors Club TDC competition, and Art Directors Club of Europe (ADCE) Awards. Winners are ranked globally, regionally and by country.
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