Australia ranks 11th country in the world at 2022 Cannes Lions Festival of Creativity
Australia has ranked 11th country in the world, with a haul of one Grand Prix, two Gold Lions, five Silver Lions and nine Bronze Lions at the 2022 Cannes Lions Festival of Creativity.
The U.S. was by far the dominant country, scoring a massive 231 Lions, followed by Brazil with 69 Lions and the U.K. with 63 Lions.
Australian Lion Winners:
Grand Prix – 1
Leo Burnett Australia for Suncorp Group ‘One House to Save Many’ in Innovation Lions
Other Grand Prix winners with Aussie collaborators:
AMV BBDO London/The Glue Society for Sheba ‘Hope Reef’ in Industry Craft Lions and Media Lions
Apple/Smuggler for Apple ‘Escape from the Office’ directed by Aussie expat Mark Molloy in Film Lions.
Gold Lions – 2
DDB Sydney/PHD Sydney for Volkswagen Australia ‘The Ad Break Championship – GTI Hijack’ in Media Lions
Ogilvy Australia/OMD Sydney for AAMI ‘Rest Towns’ in Media Lions
Silver Lions – 5
Howatson+Company for Matilda Bay ‘Rejected Ales’ in Design Lions
Howatson+Company for Matilda Bay ‘Rejected Ales’ in Brand Experience & Activation Lions
Howatson+Company for Matilda Bay ‘Rejected Ales’ in Direct Lions
Host/Havas Sydney for The Australian Federal Police ‘Crime Interrupted’ in Creative Strategy Lions
Leo Burnett Australia for Suncorp Group ‘One House to Save Many’ in PR Lions
Bronze Lions – 9
Dentsu Creative Sydney for Garvan Institute of Medical Research ‘Disease Dilemmas’ in Health & Wellness Lions
Run It Wild for Tennis Australia ‘Australian Open Metaverse’ in Entertainment Lions for Sport
Host/Havas Sydney for The Australian Federal Police ‘Crime Interrupted’ in Entertainment Lions
DDB Sydney/PHD Sydney for Volkswagen Australia ‘The Ad Break Championship – GTI Hijack’ in Entertainment Lions
Howatson+Company for Matilda Bay ‘Rejected Ales’ in Industry Craft Lions
CHEP Network for 7-Eleven ‘Coffee Scrub’ in Design Lions
Ogilvy Australia for AAMI ‘Rest Towns’ in Creative Data Lions
Leo Burnett Australia for Suncorp Group ‘One House to Save Many’ in Sustainable Development Goals Lions
Special Australia/U.S. for Uber Eats ‘Uber Don’t Eats’ in the Film Lions
Top 15 Countries at 2022 Cannes Lions:
1. USA (231 Lions)
2. Brazil (69 Lions)
3. UK (63 Lions)
4. France (49 Lions)
5. India (47 Lions)
6. Canada (41 Lions)
7. Germany (40 Lions)
8. Spain (35 Lions)
9. Italy (31 Lions)
10. United Arab Emirates (22 Lions)
11. Australia (17 Lions)
12*. Belgium (16 Lions)
12*. Sweden (16 Lions)
13. South Africa ( 11 Lions)
14*. Argentina (10 Lions)
14*. Japan (10 Lions)
14*. Mexico (10 Lions)
14*. Peru (10 Lions)
15*. New Zealand (9 Lions)
15*. China (9 Lions)
5 Comments
Australia has a really dropped the ball creatively this year
Well…. That’s a truly woeful showing
1st – Gold
2nd – Silver
3rd – Bronze
4th – Copper
5th – Stainless Steel
6th – Iron
7th – Aluminium
8th – Tin
9th – Lead
10th – Antimony
11th – Will Smith’s Oscar
That’s quite a drop
That is a really small haul given the effort involved.