Australia Post to deliver a Christmas Surprise with ‘Disguise Packaging’ via GPY&R Melbourne

This Christmas Australia Post will deliver millions of presents to Australians and expect more presents from online shoppers than ever before. So to make online shopping more fun and keep the surprise alive it has created ‘Disguise Packaging‘ via GPY&R Melbourne.

Disguise Packaging is an entirely new product range, created to keep people’s presents a surprise and their loved ones guessing until Christmas morning. The range of unique gift boxes and wrapping kits allow people’s gifts to be wrapped and distributed anywhere in the world.  Disguise Packaging is now available through Australia Post and participating online shopping partners.

An integrated campaign has been created to support the new products, showing all of the best ways to keep family and friends guessing until the moment they open their present. The campaign includes press, outdoor, digital, POS and social.

Agency: GPY&R Melbourne

Australia Post Brand and Advertising Partner: Claire Crowley