Australia Post Spreads the Merry far and wide this Christmas in new campaign via The Monkeys
Australia Post is taking its annual Spread the Merry campaign via The Monkeys, part of Accenture Song, to new heights this year with a continued focus on reconnecting with family and friends.
The campaign tells the story of an inflatable Santa who has been blown from a suburban lawn on a freewheeling airborne adventure across Australia – spreading the merry as he flies.
Australia Post chief marketing officer, Amber Collins, says this campaign is all about creating a sense of joy and demonstrates that no matter where you are, the Australia Post team and network can help reconnect you with your loved ones this Christmas: “We could all use an added dose of merry and our new Spread the Merry campaign perfectly brings together a feeling of fun, wonder and surprise and at Australia Post we’re proud to be responsible for delivering parcels and cards full of joy right across Australia this festive season.”
The new campaign, directed by The Bobbsey Twins from Homicide, airs on broadcast television from 6th November, supported by radio and out-of-home, including a hero 3D billboard in Melbourne’s CBD from 21 November. The campaign also includes an audio described version for the visually impaired, and an Auslan version for the hearing impaired.
Says Ant Keogh, chief creative officer, The Monkeys: “This is the fourth Spread the Merry campaign we’ve made in collaboration with Australia Post, and we’re really proud of how it has come together.”
Client: Australia Post
Chief Marketing Officer: Amber Collins
Head of Marketing Communications: Corrina Brazel
Senior Marketing Manager: Karen O’Connor
Marketing Manager: Emily Howat
Creative Agency: The Monkeys, part of Accenture Song
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Chief Strategy Officer: Michael Derepas
Creative Directors: Hugh Gurney & Joe Sibley
Art Director: Ben Horewood
Copywriter: Michelle Canning
Head of Production: Romanca Mundrea
Head of Design: Raph Tamkalis
Group Content Director: Alex Ashby
Content Director: Adam Reeves
Content Manager: Ella Goldberg
Media Agency: Wavemaker
Production Company: FINCH
Director: The Bobbsey Twins from Homicide
Managing Director: Corey Esse
EP: Loren Bradley
Producer: Kat Latour
DOP: Sam Chiplin
Offline Editor: Jack Hutchings / Atticus
Grade: Dave Gibson / Atticus
Online / VFX: Andy McKenna / Skirmish
Post Production EP: Amelia Bromley / Atticus
Music:
Composed by Hugh Gurney
Arranged by Sonar Music
Sound Design: Squeak E Clean Studios
Sound Design: Paul Le Couteur
EP: Ceri Davis
48 Comments
Nice one, White Sauce!
Best Australia Post commercial in years …. Love it!
Great work monkeys & for a difficult client
Best Aussie one so far by miles. Not quite ocean spray but good.
This is gorgeous.
And i think this spot if great. Beautiful cinematography and a lovely story.
I think it goes to show, the less acting we expect the talent to do, the better the result.
but I don’t get it
to dare compare this to Ocean Spray.
I had that exact family dinner after foraging some very wild mushrooms as a teenager.
https://www.youtube.com/watch?v=fLnG3PJtges
Really nice shots, clean and clever storyline – and the part with the bowler on the field made me laugh, really nice team. Moments of subtlety and heart. Awesome stuff!
Very lovely work to y’all. Good to see Gurney making a rock n’ roll comeback too. Xox
this is lovely n’ great n’ warming. Michelle n’ Ben rock!!! xoxo
The original and best
Like it a lot. Nice reprieve from shouty, loud advertising. Nice work Ben & Michelle.
I like this.
Wish Australia Post put this much effort to delivering people’s parcels on time. Anyway, hjust whT have monkeys to do with Cjhristmas?????
Australia Post is the cause of nightmares. Stop wasting money Australia Post and do your job!
Best hard-rubbish recycling company in Australia. What would we do without them…
clutching at straws, not even the same.
xmas with joy! thats how its done
Why does Aus Post need to advertise at xmas?
Because no matter what they’ll get the parcel there was my outtake.
Fantastic edit and flow, love the music – nice job guys!
This is how it is done. Well done to all involved.
True. Coca-Cola used Snoopy and Stevie Griffin.
Nice story. Cool pics. Feet up, crack a beer, job well done.
Best Xmas film so far.
I quite like this. Stood out on TV last night. But who puts their name and address on the bottom of their Christmas decorations???
GURNEY, YOU GUITAR-RIPPIN’ MADDOG.
Vintage Ben and Mich. Delicious.
okay?
Monkeys could get a decent piece of work up for Australia post.
Go Ella G – great spot !!!
Why are you surprised by your own work?
<3 <3 <3
Could there be any more high praise self-commenting going on here… lol
It’s passable at best let’s be honest.
So simple. Love it. Well done B&M and co.
They’re the Collins Street falcons. Please.
Very basic stuff on all fronts. This flat minimal twee style of shots may work when you have a great fantastical script and heaps of budget in the uk but it doesn’t quite work with a boring script, uninspiring locations and no money to buy production design here. Just ends up looking cheap and like it was made by a 1st year film student.
Excellent ad, but who is the artist singing it?
I’d love to know to.
I smile every time I see this ad , I absolutely love , love , love it ,the voice is amazing, well done Australia Post and everyone behind this fabulous ad
The start of the song , ‘I was born to roam’ , is exactly the same as an old country song . Can anyone help me out????
Hi Nev Brady, after reading your comment it clicked to me, that the song sounds like, ( The Platters – Only You ). I hope that’s the song, you’re looking for.
Merry Christmas.
LOVE THIS SONG. Great ad for Australia Post
Judi
Absolutely the BEST commercial on TV ever!!!
Thank you Australia Post!🤗
A very entertaining add. Great song. Simple but friendly storline. Cant say the same for a lot of the comments. Typical online bored people with nothing better to do. And that disgruntled customer must have been RAGE TyPing cause they lOsT the plot at the end there. Merry Xmas all 🙂