Australia Post launches new ‘Delivering like Never Before’ brand campaign via The Monkeys
Australia Post has launched its new brand campaign via The Monkeys, part of Accenture Song. The campaign highlights the shift in how Australians are living, working, sending and receiving parcels, and reinforces how Australia Post supports them by delivering like never before.
The TVC follows campaign hero Terry the Postie, and his interactions with his customers on his local route, including families, small businesses and an aspiring garage band. Terry has an uncanny ability to save the day – on more than one occasion.
Australia Post chief marketing officer Amber Collins said after the challenges of COVID where Australia Post continued to provide the essential service to its customers and communities, the new campaign highlights the integral and ever-changing role Australia Post plays in delivering for Australia: “Australians have all faced into a period of significant change at home and at work and Australia Post has changed too. During this time, we’ve invested in what we do and how we do it so we can support the future aspirations of all Australians.
“Part of that is about embracing technology to ensure we can deliver in a changing world, making sure we deliver more sustainably and continuing to bring tangible benefits to our customers and communities.
“We’ve invested $1 billion into our network, enhancing the customer experience at our Post Offices, deploying one of Australia’s largest fleet of electric delivery vehicles and we now have over four million customers using the Australia Post app to track and manage their deliveries.”
Says Paul McMillan, CEO, The Monkeys: “Australia Post is on our streets every day. It’s part of the fabric of Aussie communities. Our latest campaign shows the way Australia Post is changing to help Aussies from all walks of life.”
The integrated campaign launched last night with a 45 second TVC during The Voice Grand Final, Masterchef Australia and Celebrity Apprentice. The campaign will run until July across TV, out-of-home, online video, radio, social, digital, press and in-store.
Creative agency: The Monkeys
Media buying agency: Wavemaker
24 Comments
Im not here to complain about the ad, i’m just here to complain about how much Auspost sucks as a company
Now I understand why only the Agency and Media buyer were credited.
That’s a stinker.
Auspost delivery times are tragic, as a company they suck balls
So impressed with Aust Posts service during the pandemic especially doing lockdown. The posties were delivering Christmas level mail every single day. They worked 10-12 hour days and still managed to smile. A big Thankyou.
I was watch potie pack his bike .n thought he going to need a bigger bike soon.
Less money on advertising more on actually providing a service.
If only the public new how Aust post really treats its posties
I recently worked as a sub-contractor . I was paid $1.50 per parcel delivery. I did 3 hours sorting in morning spent $20 a day on petrol and delivered 99% of my parcels. Had to stop working because it became unprofitable. Why do 3 people own all the contracts and make millions.
Australia Posts biggest problem is slave labour.
Below poverty wages.
the execution is so flat
who did this?
It’s Celia Pacquola
Monkey Pox 🐒
AustPost needs a full investigation into its operation
Everyone on here respects The Monkeys A LOT more than they respect Auspost.
I work for australia post. If it wasn’t for the extra wage load of 15% (finishing after 6.30pm) and 30% loading (starting after 6.00pm) you wouldn’t work there.
Constantly short staffed, sick leave through the roof, fatigued workers during and after covid, and a constant emphasis on trying to save the company money by pulling back on the overtime handed to employees covering the extra work load. The overtime for many is the only thing that makes it possible for workers to save money
All this proves is (a) even so-called good agencies do crap to pay the bills , and (b) the Monkeys have sold out.
Is run by a bunch of nufs. i feel for the Monkeys who probably had great ideas on the table but weren’t understood so they ended up with this stinker.
“Delivering like never before” does that they are going to start actually delivering? Like, I won’t have to go to the post office twice a week?
Australia Post are a horrible client. Evident by the work. No offence to Monkeys.
Auspost need to focus on delivery
If someone ran there business like Auspost / Startrack they no would not I survive
Quit the bs And V deliver not always V being involved in some Unrelated ads
One parcel missing is bad
4 missing Is really Unexcusable
Hello Australia Post,
I hope this email finds you well. I have tried to contact your office several times now and have been left on hold and then hung up on each time. This is unacceptable. I need to confirm when my package will arrive ASAP. The tracking number ED193849284AU. Will someone please get back to me on this matter.
Thanks in advance,
Ron
Was this the first case of Monkey Pox?