Australia lands 30 more shortlists in second wave of Cannes Lions, led by TBWA\Melbourne
Cannes Lions has released shortlists today across Design, Digital Craft, Direct, Entertainment, Entertainment Lions for Gaming, Entertainment Lions for Music, Entertainment Lions for Sport, Film Craft, Industry Craft, Media, PR and Social & Creator.
Australia has picked up a total of 25 shortlists across today’s categories.
TBWA\Melbourne leads the way with five shortlists across Social & Creator, Media and PR, for Nissan’s “Nissan Patrol. It’s Out There” and (alongside Eleven) Billie’s “Bringing Koala Ears Back to Aussie Beaches”. TBWA\Sydney and Special Australia follow with four shortlists apiece — TBWA\Sydney across Design, Industry Craft and PR for mycar Tyre & Auto’s “The Sunburnt Car”, and Special Australia across Media and Direct for Uber Eats’ “Build Your Own Super Bowl Commercial”, a collaboration with Special US. Revolver + Biscuit Filmworks, Eleven and Leo each picked up three shortlists, while Howatson+Company and HERO McCann each earned two. Droga5 ANZ, Bureau of Everything, We Are Social Sydney, Octagon Sydney, Telepathic + Love and Money and TBWA\Media Arts Lab, Sydney round out the tally with one shortlist each.
Social & Creator Lions
TBWA\Melbourne for Nissan’s “Nissan Patrol. It’s Out There” and (with Eleven) Billie’s “Bringing Koala Ears Back to Aussie Beaches” (x3)
Bureau of Everything for Creative Australia’s “Ausify Your Algo”
We Are Social, Sydney for KFC’s “The Gymtok Menu”
Total shortlists: 159
Media Lions
Special Australia + Special US for Uber Eats’ “Build Your Own Super Bowl Commercial” (x3)
TBWA\Melbourne for Nissan’s “Nissan Patrol. It’s Out There.”
Total shortlists: 141
Digital Craft Lions
Leo for Suncorp’s “Haven” (x2)
HERO McCann for Mastercard’s “Transit Tales”
VML Sydney for 1001 Optometry’s “Magnif-Eye”
Total shortlists: 39
Direct Lions
Howatson+Company for Selleys’ “If You Can Take It, It’s Yours” (x2)
Droga5 ANZ for SBS’s “The Ad That Can Only Be Seen On SBS”
Leo for Suncorp’s “Haven”
Total shortlists: 127
Film Craft Lions
Revolver + Biscuit Filmworks for Coinbase’s “Everything is Fine” (x2) and Amazon Books’ “Bring a Book to Life”
TBWA\Media Arts Lab, Sydney for Apple’s “Rick’s Rescue”, created with Scoundrel, ARC, Fin Design + Effects, MassiveMusic, Trafik Los Angeles and Turning Studios
Total shortlists: 147
Design Lions
TBWA\Sydney for mycar Tyre & Auto’s “The Sunburnt Car” (x2)
Total shortlists: 81
PR Lions
TBWA\Sydney for mycar Tyre & Auto’s “The Sunburnt Car”
Eleven + TBWA\Melbourne for Billie’s “Bringing Koala Ears Back to Aussie Beaches”
Total shortlists: 113
Industry Craft Lions
TBWA\Sydney for mycar Tyre & Auto’s “The Sunburnt Car”
Total shortlists: 62
Entertainment Lions for Gaming
HERO McCann + McCann Shanghai for Hoegaarden’s “Capybarapy”
Total shortlists: 20
Entertainment Lions for Sport
Octagon Sydney for Rexona’s “Rivals”
Total shortlists: 70
Entertainment Lions
Telepathic, Melbourne + Love and Money, Melbourne for Telepathic Instruments’ “How to Orchid”
Total shortlists: 62
Australia was not shortlisted in Entertainment Lions for Music.
DOWNLOAD THE DESIGN LIONS SHORTLIST
DOWNLOAD THE DIGITAL CRAFT LIONS SHORTLIST
DOWNLOAD THE DIRECT LIONS SHORTLIST
DOWNLOAD THE ENTERTAINMENT LIONS FOR GAMING SHORTLIST
DOWNLOAD THE ENTERTAINMENT LIONS FOR MUSIC SHORTLIST
DOWNLOAD THE ENTERTAINMENT LIONS FOR SPORT SHORTLIST
DOWNLOAD THE ENTERTAINMENT LIONS SHORTLIST
DOWNLOAD THE FILM CRAFT LIONS SHORTLIST
DOWNLOAD THE INDUSTRY CRAFT LIONS SHORTLIST
DOWNLOAD THE MEDIA LIONS SHORTLIST
DOWNLOAD THE PR LIONS SHORTLIST
DOWNLOAD THE SOCIAL & CREATOR LIONS SHORTLIST
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