Aussies interrogate McDonald’s through ‘Our Food, Your Questions’ initiative via DDB Sydney


MCOFYQ.jpgSince launching ‘Our Food, Your Questions’ via DDB Sydney, McDonald’s Australia has received over 3,500 questions from Australians keen to find out more, and understand, everything about the famous Macca’s menu.

Announced through PR, ‘Our Food, Your Questions’ is an online platform that allows consumers from across the country to have an honest conversation with McDonald’s through a dedicated website.

McDonald’s has committed to answering every food question that is asked via the website, with a dedicated Response Team that includes McDonald’s Australia subject matter experts and copywriters, on hand to analyse, research and respond to queries. A combination of written answers,images, infographics and videos are being used to answer questions in credible and engaging ways.

Says Mark Lollback, McDonald’s Australia, chief marketing officer: “We decided to launch Our Food, Your Questions here after seeing how well received it was in Canada. We believe that Australians want to be able to explore McDonald’s on an entirely new level and this platform – with an Aussie spin – allows us to enable just that.”

The local Our Food, Your Questions initiative has been developed and implemented by DDB Group Sydney, including Tribal Worldwide and Mango Sydney, OMD, OMD Word and PPR Sydney.


Says Lollback: “It’s been great to see so many of our agency partners collaborating with stakeholders from right across our business to make Our Food, Your Questions a reality. There’s a lot of work going into making sure we’re giving Australians the information they want about our food, on the channels that they want to hear about it.


“This initiative is not a flash in the pan – it’s going to be a constant and long-term forum that we’ll be using to allow people to ask their questions and get personal responses. Our Food, Your Questions will allow us to do what we can to give people the information they’re looking for.”

The campaign is initiatlly being supported by PR, social media and digital.

Chief Marketing Officer: Mark Lollback

Vice President Marketing: Chris Brown

Director of Corporate Communications: Ron Christianson

Head of Digital, Sponsorship and Media: Mark Wheeler

Media Relations Manager: Skye Oxenham

Senior Brand Manager: Ken Russell

Online Community Manager: Debbie Hatumale

Executive Creative Director, DDB Sydney: Dylan Harrison

Creative Directors, DDB Sydney: Cam Hoelter and Steve Jackson

Creative and Design: Luke Acret, Omid Amidi and Domenic Bartolo

Managing Partner, DDB Sydney: Nicole Taylor

Senior Business Director, DDB Sydney: Sheerien Salindera

Senior Business Manager, DDB Sydney: Melinda Parris

Global Program Lead, Tribal Worlwide Canada: Parker Mason

Executive Digital Producer, Tribal Worldwide Sydney: Sarah Hetherington

Digital Producer, Tribal Worldwide Sydney: Angela Diamant

Managing Director, Mango Sydney: Claire Salvetti

Head of Media Relations Strategy, Mango Sydney: Tina Alldis

PR Team: Mango Sydney; Mango Melbourne; PPR Sydney; PPR Brisbane; PPR Adelaide; PPR Perth

Head of Onscreen Production, DDB Sydney: Brenden Johnson

TV Producer: Gabriella Singh

DOP: Paul Berry

General Manager, PPR Sydney: Michael Pooley

Director of Content, PPR Australia: Peter O’Sullivan

Senior Account Manager, PPR Sydney: Catherine Guyder

Account Director, OMD: Tobi Fukushima

Account Director, OMD: Sarah Harrington-Birch

Social Director, OMD Word: Thomas Hutley