Aussies help Heineken launch ‘This is the Game’ campaign showcasing its sponsorship of Rugby World Cup via Wieden+Kennedy Amsterdam
September 7 2011, 11:54 am | | 5 Comments
Premium international beer brand Heineken has released a new above-the-line campaign showcasing their sponsorship of Rugby World Cup 2011 in New Zealand. ‘This is the Game’, created by Wieden+Kennedy Amsterdam, focuses on the unwritten Code of values implicit in rugby union on and off the pitch, such as sportsmanship and respect, and promotes Heineken as the worldwide partner and official beer of the international tournament.
The spot has a strong Aussie involvement, directed by Steve Rogers via production company Revolver. The ECD at W+K is Eric Quennoy and writer is David Smith, both Aussie expats. (Incidentally, the music in the Heineken spot is the same as the 2009 VB ‘The Regulars’ spot via Droga5, Sydney.)
5 Comments
sob….sob….we used to make such good ads…….
Its an ad for the Rugby World Cup. What’s the beer got to do with it?
lovely spot.
Llke something done for the pitch on the gruen transfer
Amazing that this is the same team who did “write the future”. This is awful. The writing makes me cringe…