Aussie travel commerce platform BYRDLI expands global reach with Washington DC partnership 

Partner Content – Washington, DC is more than just monuments and museums, it’s a vibrant city fueled by a diverse creative and cultural scene. Now, through BYRDLI’s latest partnership with Washington, DC and Visit the USA, travellers can experience the capital like never before, with exclusive, creator-led itineraries designed to inspire and immerse.

Through this new campaign, top travel creators Phoebe Lee (@travelforphoebe) and Mary Vitinaros (@maryvitinaros) are inviting their audiences on a fully immersive, bookable journey through Washington, DC. Their carefully curated experiences, featuring the best of the city’s iconic sites and hidden gems, will be available for travellers to book directly through their BYRDLI Travel Clubs.

Discover Washington, DC: Beyond the Brochure

Forget only ticking off the landmarks. Washington, DC is a city to explore in real time. Phoebe and Mary will take their communities on a journey through buzzing neighbourhoods, world-class culinary spots, historic streets, and cultural hotspots.

From the striking views of the National Mall to DC’s award-winning restaurants, underground music venues, and arts districts, the campaign delivers an experience beyond the usual tourist trail. Their real-time storytelling will allow followers to see, feel, and book these experiences for themselves, turning inspiration into action.

Creators Bringing Their Audience Along for the Ride

Phoebe Lee and Mary Vitinaros are not just showcasing DC, they’re shaping how their audiences experience it. Through BYRDLI’s seamless tech integration, their followers can directly book their favourite stays, must-visit restaurants, and hand-picked activities in just a few clicks.

“Travel is about connection, both to a place and the people who inspire you to visit,” says Vanessa Richards, Co-Founder and CEO of BYRDLI. “With BYRDLI, we’re giving creators the power to craft and share experiences that are personal, trusted, and instantly bookable. Washington, DC is an incredible destination, and we’re thrilled to partner with Visit the USA and Washington, DC to showcase it in a fresh, engaging way.”

A City That Surprises and Delights

Destination DC Australia and New Zealand Director, Corey Marshall, shared his excitement about the partnership: “We love to engage travellers who are eager for extraordinary experiences, and our partnership with BYRDLI challenges the current perception of Washington, DC as a political city that is only known for its iconic museums and monuments.”

“Washington, DC offers vibrant neighbourhoods and an incredible dining scene from Michelin-awarded restaurants to impressive neighbourhood eateries. We encourage travellers to book a visit to DC, to uncover a city where there is so much more than politics,” said Corey.

An exclusive event to celebrate the campaign

To take this campaign even further, BYRDLI and Washington, DC will be hosting an exclusive event in Sydney in August 2025 where attendees can engage with the creators, learn more about the campaign, and discover new ways to experience the city.

This partnership continues to revolutionize how travellers engage with destinations, moving beyond passive inspiration and into real-time, bookable experiences. You won’t just watch these creators explore Washington, DC, you’ll have the chance to follow in their footsteps and book their exact experience.