Aussie-owned US agency MIRIMAR transforms Super Bowl ad into captivating music video
MIRIMAR, the Aussie-founded creative agency based in LA and NYC led by Aussie expat brothers Luke and John McKelvey, has brought a soulful, homegrown authenticity to the latest work for financial services brand Rocket. The agency has released a long-form film building on their Super Bowl campaign Own the Dream, this time anchored by a haunting, stripped-back version of “Take Me Home, Country Roads” performed by emerging West Virginia artist Fey Fili.
The campaign, which first aired during the second quarter of Super Bowl LIX, reimagined the John Denver classic as a unifying stadium singalong moment, and has now been transformed into a cinematic music video that deepens the emotional core of the message: homeownership is still worth dreaming about.
Working alongside a team of fellow Aussie expats, including Executive Creative Director Nick Morrissey, Senior Art Director Alex Polglase, and Senior Copywriter Jake Ausburn, MIRIMAR crafted a moving visual meditation on what it really means to come home.
“At Mirimar, we always try to unearth the truth inside a big idea,” said Co-Founder and Chief Creative Officer John McKelvey. “We knew we had something special with the Super Bowl spot, but when we heard Fey’s take on ‘Country Roads,’ it unlocked the soul of the campaign in a whole new way. She made it hers—and in doing so, made it everybody’s.”
Fey, a rising talent from the mountains of West Virginia, brought her unmistakably raw and honest voice to the track—helping Rocket extend the campaign beyond the Super Bowl moment. Her version accompanies a long-form film directed by Matthew Dillon Cohen and shot on film by Chayse Irvin, showing slices of real American life: families in front yards, kids under sprinklers, and the quiet joy of returning home after a long day.
“Even though we’ve all heard that song over a thousand times, we still sing like it’s brand new,” said Fey. “It means something here. Being part of this campaign was a way to show what home really means to people like us.”
Rocket’s CMO Jonathan Mildenhall said the brand’s mission to “Help Everyone Home” has never been more relevant, particularly for first-time buyers and young families. “With Own the Dream, we are reigniting belief in the American dream,” said Mildenhall. “And with Fey, we found the perfect voice to bring heart, hope, and humanity to that message.”
The new film is more than just a follow-up—it’s a soulful expansion of a campaign already steeped in emotion and meaning. And at its heart is a team of Australians reminding audiences that home, wherever it may be, is worth dreaming about.
Client: Rocket
Campaign Title: Own the Dream
Execution Title:
Client Team:
CMO: Jonathan Mildenhall
SVP Brand Marketing: Peter Giorgi
Marketing Director: Fred Ehle
Marketing Manager: Chelsea Kelly
Sr. Marketing Manager: Isoke Nimmons
Sr. Project Manager: Blair Barnett
Executive Producer: John van Osdol
Executive Creative Director: Rego Marquiis
Group Creative Director: Clare Meridew
Creative Director: Jason Jakubiak
Art Director: Eli Lindauer
Content Creator: Luke Steppey
Content Creator: Ryan Wright
Chief Communications Officer: Aaron Emerson
Brand Media Director: Lisa Richert
Chief Performance Marketing and Media Officer: Jeff Hughes
Sr. Director, Digital Marketing: Dwight Pirtle
Sr. Director, Branded Content & Social Media: Jasmine Atherton
Sr. Brand Content Manager: Jodi Ascenzo
Principal Counsel: Ayat Nizam
Sr. Business Affairs Manager: Kim Lehman
Lead Strategist: Taylor Lavalli
Creative Agency: MIRIMAR
Co-Founder, CCO: John McKelvey
Co-Founder, CEO: Luke McKelvey
Managing Director: Stephanie Thiel
Group Account Director: Kristin Postill
Group Account Director: Sue Lin Ward
Account Director: Gabriella Corso
Account Supervisor: Christopher Levy
Chief Strategy Officer: Zach Foster
Communications Strategist: Ashley van der Laan
Executive Producer: Jill Silberstein
Executive Producer: Bill Berg
Executive Producer: Jennifer Weinberg
Executive Producer: Cindy Perez
Executive Creative Director: Nick Morrissey
Group Creative Director: Jared Elms
Sr. Art Director: Alex Polglase
Sr. Copywriter: Jake Ausburn
Creative Director: Mike Giepert
Creative Director: Jacob Abernathy
Creative Director: Will Decher
Logo Design: Otherway
Business Affairs: Russ Nadler
Production Company: Biscuit / Los Angeles / New Orleans / Montana
Director: Matthew Dillon Cohen
Founding Partner: Shawn Lacy
EP: Laura Regan
HOP: Sean Moody
Producer: Brendan Garrett
DOP: Chayse Irvin
1st AD: Boma Pennebaker
Production Designer: Brielle Hubert
Wardrobe Stylist: Rachel Danier
Makeup Artist: Meg Wilbur
Hair Stylist: Elizabeth Olajide & Mia Johnson
Casting: In Search of Agency
2nd Unit Director/DP: Jackie Bao
2nd Unit Producer: Pierre Moulene
1st AD: Ray Fuentes
Post Production & City: Cabin / Los Angeles
Editor: Dylan Edwards
Cutting Assistant: Kayla Hashimoto
Assistant Editor(s): Maura Kent, Brad Dupuie
Senior Producer: Linden Carty
Head Of Production: Michelle Dorsch
Director Of Production: Liz Lydecker
Executive Producer: Britt Carson
Managing Director: Kim Christensen
Music Company & City: Citizen / Los Angeles
ECD / Co-Founders: Nico Barry & Theo de Gunzburg
Citizen Composers: Nico Barry, Theo de Gunzburg, Tomi Jacobi, Noah Wiehl, Bryson Kemp
Executive Producer: Lexi Stearn
Head of Production: Molly Young
Sr. Producer: Vlad Barr
Producer: Sarah Grocock
Associate Producer: Bomin Weon
Tech Producer: Seb Vidal
Audio Post Production Company & City: Lime / Los Angeles
Sound Design & Mix: Adam Primack
Executive Producer: Susie Boyajan
Visual Effects Company & City: Kevin VFX, Los Angeles
Executive Creative Director/ Partner: Tim Davies
Senior Executive Producer/ Partner: Sue Troyan
VFX Supervisor: Robert Murdock
VFX Producer: Andrew Cowderoy
2D Artists: Dan Akers, Jeff Langlois
VFX Coordinator: Andy Zhao
Color Post Production Company & City: Rare Medium / Los Angeles
Colorist: Josh Bohoskey
Executive Producer/Managing Director: Heath Raymond
Color Assistant: Rachel Kong
Photography + Post:
Photographer: Zach Gold / Copperwind Productions
Retoucher: Jen Toro
Production Company: Hey Baby / Los Angeles
Photographer: James Marcus Haney
Executive Producer: Matt Davey
Executive Producer: Johnny Parker
Line Producer: Michelle Faucheux
Production Supervisor: Zane Roessell
Assistant Director: Joe Osborne
Photographer Assistant: Pedram Rezaee
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