Aussie-owned US agency MIRIMAR named 2025 Ad Age Small Agency of the Year Silver Winner

MIRIMAR, the Aussie-founded creative agency based in LA and NYC led by Aussie expat brothers Luke and John McKelvey, has been recognised as the Ad Age Small Agency of the Year Silver winner for 2025.

Having captivated the industry with its groundbreaking Super Bowl campaign for Rocket Cos., MIRIMAR redefined brand storytelling with a live stadium-wide singalong to a reimagined version of John Denver’s “Take Me Home, Country Roads.” This bold move not only showcased MIRIMAR unique creative edge but also drove a substantial 50% increase in Rocket.com accounts, illustrating the agency’s significant impact.

MIRIMAR’s strategic focus on nurturing deep, meaningful client relationships has been instrumental in its success, leading to a remarkable doubling of revenue to $24 million in 2024.

The agency has expanded its influence with new partnerships, including BJ’s Wholesale Club, Netflix, and Flamingo, further cementing its reputation for delivering exceptional results.

Emphasising earned media as a cornerstone of its strategy, MIRIMAR has distinguished itself through campaigns like “The Legend of Ricallen” for Beats By Dre. By crafting genuine, engaging narratives, MIRIMAR sets itself apart, thriving in a fragmented media landscape without relying solely on traditional paid channels.

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