Aussie home buyers get ‘more’ with new Mortgage Choice campaign via Brand+Story
In time for the peak spring property season, Mortgage Choice has launched a new brand campaign and creative platform showing Aussies how they get ‘more’ when they choose Mortgage Choice for their home loan. Produced in partnership with Sydney-based creative agency, Brand+Story, the new campaign heroes Mortgage Choice’s greatest asset – its brokers.
The new campaign launched nationally this week and includes a TVC set against a backdrop of the world’s largest LED Volume screen and features brokers describing what ‘more’ means to them. More choice from over 35 lenders, more than 1,100 brokers to help buyers find the right home loan, more buyers choosing Mortgage Choice, and more property expertise with insight from Australia’s number one address in property, realestate.com.au.
REA Group Executive Manager Consumer Marketing, Chris Reeves said the new campaign is designed to demonstrate the strength and scale of the brand: “This timely campaign draws on Mortgage Choice’s strong position in market as we help more Australians throughout their home buying journey. Spring is the peak time to buy and sell property, and buyers can make this a more seamless experience with an expert broker by their side. We are leaning into our greatest asset with the choice to hero the people behind the loan, with authentic voices from our network of brokers at the heart of our new TVC.”
The aim of the new platform and campaign is to simplify the message to focus on what matters most for Mortgage Choice customers.
Says Paul Chappell, strategy partner, Brand+Story: “Having worked alongside Mortgage Choice for a few years, we understand that a key differentiator for Australians looking for a home loan is to find a broker who is there for the life of a loan. It’s not about one-off transactions, it’s about building long-term, transformative relationships.”
Says Josh Whiteman, creative partner, Brand+Story: “We developed ‘more’ as a campaign idea that expressed the simplicity of Mortgage Choice’s offer. More choice, more experience, more care and more local. The word ‘more’ summed it up perfectly. It’s the headline, the offer, the promise and the experience of the Mortgage Choice brand.”
The campaign will also feature on catch-up TV, digital video, outdoor, radio, social and digital display.
Strategy and creative: Brand+Story
Production: Elastic
Media agency: Kaimera