Aussie expat Samira Ansari departs Ogilvy New York for US Chief Creative Officer role at Grey

Grey has unveiled a new leadership team for its U.S. studios, appointing Australian expat Samira Ansari as U.S. Chief Creative Officer, alongside Agnes Fischer as U.S. CEO.

The move brings Grey’s New York and Cincinnati studios together under a single leadership vision aimed at driving growth and opportunity for clients and creative talent across the U.S.

Ansari joins Grey from Ogilvy New York, where her creative leadership played a key role in the agency securing a No. 3 global ranking at Cannes Lions 2024, Network of the Year honours, and a Grand Prix for Coca-Cola’s Recycle Me. A multi-award-winning creative, her portfolio includes McEnroe vs McEnroe, Courtside with the NBA, a transformative U by Kotex initiative, and bringing Wheat Thins and Pringles to the Super Bowl for the first time.

“Samira represents modern thinking and fearless creativity,” says Fischer. “She leads with ideas that are social at their core and embraces innovation like AI to enable big ideas.”

“I’m thrilled to help create work that’s famously effective and culturally impactful,” says Ansari. “Together, we can do truly great things.”

Fischer, who has led Grey New York since January, has expanded the agency’s client roster with wins including Mary Kay and The Almond Board of California, and delivered an award-winning Super Bowl spot for Angel Soft. Her career spans senior leadership roles at BBH USA, Droga5 and Anomaly, with work for brands including P&G, JPMorgan Chase, Google and The New York Times’ Truth campaign.

Together, Fischer and Ansari will align Grey’s client, creative and strategy functions across the U.S., ensuring clients have seamless access to the agency’s top talent and integrated capabilities spanning Shopper, UX, Design and the full consumer journey.

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