Aussie encourages Australians to ‘Sign Here’ in new integrated campaign via The General Store

Aussie has launched a new integrated campaign via creative agency The General Store. The campaign, which is Aussie’s first following its merger with Lendi earlier this year, heroes the simple yet poignant moment of signing on the dotted line for a new home loan or refinancing deal.

 

The campaign has launched nationally across TVC, OOH, radio, digital and social. It is also being rolled out across Aussie’s extensive nationwide broker network including in stores. The campaign was shot in a range of locations in Queensland via director Justin McMillan and Taxi Films.

Says Chris Scott, executive creative director, The General Store: “It’s taken a huge collective effort to bring this campaign to life through a challenging lockdown period and get it in market at such an important time for Aussie. Justin and the TAXI team in Brisbane, and Trent our photographer have done an amazing job with the remote production challenge and helping us deliver some work that really hits the mark for the brand.”

Says Sascha Hunt, head of brand and marketing at Aussie: “Across Aussie’s nearly 30-year history our brokers have helped over a million Australians achieve their home loan and refinancing goals, by simply understanding them, being in their corner and providing straight talking home loan advice to help them sign on the dotted line, on their terms. The G Store really understood our vision in helping to bring the Aussie broker experience to life in this campaign.

“We’ve been working with The G Store since 2020 on a range of projects leading up to this campaign, and they are an incredible extension to our team, they truly understand the Aussie brand and where it’s headed.”

Says Matt Newell, partner and CEO of The General Store: “We are thrilled to be working with Aussie and the broader Lendi Group. Aussie is an iconic Australian brand that has helped over a million people get their home ownership dreams across the line. And our team’s feel very aligned culturally, which makes it an absolute delight to work together.”

The General Store (Strategy & Creative)
Chris Scott, Executive Creative Director
Julia Elton-Bott, Art Director
Paul Coghlan, Copywriter
Genevieve Read, Designer
Monique Mitchell, Designer
Darren Bailey, Producer
Laura Popa, Group Account Director
Kiki Jones, Account Director
Matt Newell, Partner + CEO
Madeleine Livesey, Partner

Taxi Films (Production)
Andrew Wareham, EP
Justin McMillan, Director
Imogen Dick, Senior Producer
Stefan Jose, DOP
Digby Hogan @ Empire Post, Offline Editor

Photography
Trent Mitchell, Photographer

Music & Sound Production
Mark Brandis, ISM Studios

Media
Initiative

Aussie
Zara Cobb – CMO
Sascha Hunt – Head of Brand and Marketing
Hannah Roy – Senior Marketing Manager
Rebecca Hodges – Brand Specialist