Aurora Energy appoints McCann Melbourne as creative agency following a competitive pitch

(Pictured L-R Georgina Pownall, MD, McCann; Simon McCrudden, managing partner – strategy, McCann; Jennifer Penney, brand lead, Aurora Energy; Abby McKibben, product manager, Aurora Energy)

Tasmanian energy retailer Aurora Energy has appointed McCann Melbourne as its creative agency partner following a competitive pitch.

McCann will be the lead agency for the strategic and creative development and production of communications for Tasmanian energy retailer, Aurora Energy.

Says Jennifer Penney, marketing lead, Aurora: “We were impressed with McCann’s recent body of work, and their open and collegiate approach to developing strategic and creative work. The team has shown a real understanding of our industry and the Tasmanian consumer. We’re excited to take the brand to the next level with McCann.”

Says Georgina Pownall, managing director of McCann: “We had an immediate rapport with the Aurora team, and appreciate their partnership approach, and our shared belief in using creativity to solve business problems. There’s a big task ahead for the brand, with increased competition but we believe Aurora’s passion for Tasmania will help win the battle.”