Auckland Council unleashes new campaign to tackle roaming dogs problem via Exit Films

July 9 2025, 9:59 am | BY Ricki Green | No Comments

Auckland Council has launched an emotive marketing campaign, aimed at reducing Auckland’s worsening roaming dogs problem.

 

Titled ‘For you, your dog and your neighbours’ the campaign shows how roaming dogs are affecting communities from three different viewpoints.

Says Amy Walliss, Auckland Council’s Head of Marketing and Publicity: “Attacks from roaming dogs on people and other animals can be incredibly traumatic. And, it’s generally not the dog’s fault – it’s the owners who have allowed their dogs to roam.

“We hope this campaign goes some way to educate those owners who don’t consider the potential consequences of allowing their dog to roam,” adds Amy.



The council’s Creative & Strategy Principal Angus Hennah and Director of the campaign credits direct engagement with Auckland Council Animal Management Officers for driving the campaign’s authenticity: “Listening to how people are afraid to leave their homes, particularly in west and south Auckland, unlocked the simple power behind this campaign. And, to bring these stories to life with the team from Exit was a real privilege.

“Exit Films’ support for ‘For you, your dog and your neighbours’ went the extra mile. Many of crew and post-production team are dog owners with a clear passion for trying to help us solve this problem.”

Exit Films’ Executive Producer Declan Cahil explains why Exit Films were keen to work on this campaign: “When Angus approached us about collaborating with Auckland Council, our team at Exit knew it was worth getting behind. I believe he has created spots that carry emotional weight, whether told from the human, or dog’s perspective.”

Auckland Council unleashes new campaign to tackle roaming dogs problem via Exit Films Auckland Council unleashes new campaign to tackle roaming dogs problem via Exit Films Auckland Council unleashes new campaign to tackle roaming dogs problem via Exit Films Auckland Council unleashes new campaign to tackle roaming dogs problem via Exit Films

Auckland Council
Head of Marketing: Amy Walliss
Creative & Strategy Principal: Angus Hennah
Senior Specialist Brand: Janine Aagaard
Marketing Principal: Nichole Phelan
Specialist Marketing Production: Jess Lynch
Editor:  Jasper Johnstone
Stills Photography: Jay Farnworth

Exit Films
Executive Producer: Declan Cahil
Producer: James Watson
DOP: George Hennah

Liquid Studios
Sound: Craig Matuschka

The Rig
Colourist: Dave Gibson
Online: Glen Atkins

 

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