Auckland City Mission and Mojo choose outdoor to show how living in poverty can be degrading
August 30 2010, 12:08 pm | | 4 Comments
Publicis Mojo, Auckland was tasked to dramatise the effect winter weather has onthose living in poverty. Symbols of basic needs (heat, food, power andsimple comforts) were printed on degradeable paper in order to breakdown in the rain and wind. Within one month of winter the family wasleft with nothing.
4 Comments
Haven’t seen it before. But seen it before. If you know what I mean?
Thet wunter wither ez rilly prutty bed there, eh.
I didn’t think there were any families on the street in NZ???? Obviously outa touch.
Wow. Such a scam. Billboard moves closer, then disappears completely by the final shot. Fail.