Attention Experts Appoints ex-Mindshare UK’s Lucinda Kingham as Head of Expansion

Attention Experts, a leading social media and digital marketing agency based in Sydney, has announced the appointment of Lucinda Kingham as Head of Expansion.

Kingham is a seasoned marketing and communications professional, having most recently held the position of Marketing Director at Mindshare, a WPP Media agency in the UK. In this role, she led the marketing department, crafting and implementing a comprehensive strategy that significantly enhanced the company’s visibility and influence.

In her new role at Attention Experts, Kingham will lead strategic marketing and growth initiatives; drive the agency’s expansion into new verticals and international markets; build and mentor a dedicated expansion team focused on business development and collaborate with creative, strategy and analytics teams to deepen client impact.

“Lucinda’s extensive agency experience, including her tenure as Marketing Director at Mindshare, has equipped her with a rare blend of strategic precision and creative flair,” says George Hawwa, Founder and Growth Director of Attention Experts. “Her proven ability to drive results and lead high-performing teams makes her the ideal person to guide our next phase of growth. With Lucinda at the helm of executing our marketing and expansion vision, we’re confident in our ability to continue our expansion globally, thereby delivering more value to our clients in the process and cementing our position as a leader in the digital marketing space.”

“I am delighted to be joining Attention Experts during this exciting period of growth,” says Kingham. “The agency’s bold and strategic approach to social and digital marketing, combined with its commitment to fresh thinking and forward momentum, makes it an inspiring environment to be part of. I look forward to collaborating with this talented team to drive innovation and deliver meaningful outcomes for our clients.”

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