ATOMOS connects creatives more seamlessly in new ‘Share your Vision’ campaign via Wildebeest

Leaders in content creation technology, ATOMOS, has launched its new campaign ‘Share your Vision’ in line with the release of its new Connect Range. Touting the ability to connect ‘on-set’ with ‘off-set’ in real-time, the campaign echoes the seamlessness of the range in the clip’s narrative journey.

 

For Wildebeest director, Jarred Osborn, the intention was to convey the interconnected nature of content creation: “As a film production company, we have a nuanced understanding of how the cogs turn together to create content. It’s why I wanted this campaign to feel like a seamless loop, moving between capturing, consuming, editing, and viewing. Each is a critical element, but the magic doesn’t happen until they’re all turning in tandem.”

The result is a collision of creative worlds that, while isolated in their setting, are seamlessly connected in their process – from shooting and viewing to live streaming and editing. For Osborn, the real challenge was conveying the sheer creative power at users’ fingertips. But not just for full-scale production outfits like Wildebeest; for everyone: “Powerful content extends far beyond the silver screen, which is why we wanted to show a progression from novice to prosumer to professional filmmaker – because ATOMOS can cater to the entire lifecycle of a content creator.”

Key to conveying this message was balancing the ‘cool’ factor with a sense of creative authenticity, something captured through the use of real people from the film industry. These creative natives, in addition to clever VFX and UI elements, merged the real world with the digital, creating a fast-paced narrative that was equal parts approachable and inspiring.

The final product is a clip that transports the viewer through the full spectrum of possibilities. From the lounge room of a daughter live-streaming her mother’s sewing prowess, to the climax of wedding ceremony shared with loved ones, to an editor awaiting the footage remotely, to an intimate moment rewatching the first cut in the back of a car. Every moment made possible by ATOMOS.

Paramount to its execution was creative synergy. Wildebeest worked alongside ATOMOS to produce a spot that not only embodied the essence of the Connect Range, but conveyed it ingeniously.

Says Shaki Prasanna, creative director – content production, ATOMOS: “This has been an incredible journey with the team at Wildebeest on the Atomos Connect Range production. The team has set a benchmark for our creative content, which will be our creative reference point. I think these projects make us grow as a brand and naturally push our creative boundaries – thanks Wildebeest for helping us push forward and evolve. A big massive thank you from Atomos for the grateful experience and to work alongside an incredibly talented team!”

The new Connect Range is now available online and in-store at select retailers.

Client: ATOMOS
Production House: Wildebeest
Creative Direction: Jarred Osborn & Annelise Hickey
Executive Producer: Josie Baynes
Producer: Cory Mulroney
Director of Photography: Joey Knox
Editors: James Lee and David Tse