Atkins enlists US actor Rob Lowe as new brand spokesperson to drive lifestyle messaging

Atkins Nutritionals, Inc., the leader in low carb nutrition, has announced today that US actor Rob Lowe is Atkins’ new brand spokesperson. Having followed an Atkins low carb approach for many years, Lowe reflects the benefits of a low carb lifestyle and how it’s helped him, and other people, eat and live well.

With an increasing number of Australians focused on lowering their intake of carbohydrates and reducing sugars, Atkins offers a customisable eating approach regardless of whether someone wants to achieve optimal health, manage or lose weight. Lowe endorses the flexibility of the lifestyle, noting that “this is Atkins today.”

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Adds Lowe: “It all starts with how you feel on the inside, and when you feel good, you look good. Eating low carb has helped me feel and look my best. Life is too short to eat a bad protein bar, and Atkins has great tasting bars and shakes that satisfy my sweet tooth. Today’s Atkins focuses on foods that are rich in healthy protein and low in carbs and sugar. It’s a simple approach that tastes delicious and is a real way to live.”

Richard Sullivan, managing director, Atkins Australia New Zealand says Lowe is well known here in Australia and is a great representative of the low carb lifestyle.

Says Sullivan: “Rob has followed an Atkins low carb approach for years, and is the living proof that living a low carb lifestyle can be healthy, yet allows for enjoyment of great tasting food.

“Australians all have different health goals, but the bottom line is they all want to lead healthy and happy lives and not feel like they’re missing out – even when spending time with family and friends eating a delicious meal. The low carb Atkins lifestyle extends way beyond a diet, and focuses on tasty, nutritional and easy-to-prepare meal options. And for when that afternoon craving hits, our range of low carb low sugar snack bars really hit the spot.”

“Life Well Lived” – In an online video Lowe explains that a life well lived is not measured on the scales. He reveals he has been living an Atkins lifestyle for years, and that he – along with millions of other people – want to live a healthy, long life. He discusses the range of fresh, delicious foods that Atkins offers to clear up the misconception that Atkins is a restrictive diet.