Asics Australia promotes its first female footy boot in new ‘Made for Me’ campaign via Chisel
In recognition of the growing rate of Women’s football across all codes in Australia, ASICS has introduced the Lethal Tigreor IT FF to the market alongside a new campaign ‘Made for Me’ via Chisel, which features some of the country’s best female footballers who have earned their own leagues, fans, equal pay and now, their own boot.
Female footballers have little choice but to play in men’s or unisex boots. However, the new ASICS Lethal Tigreor IT FF offers women a boot that has been designed specifically for a female foot. The boot is made on a women’s last that provides a fuller, glove-like-fit, with reduced heel slippage and increased comfort to give players an edge in their respective codes. The boots are available in women’s size 6.5 – 11, 12.
The Lethal Tigreor IT FF also features HG10mm technology, a 10mm heel raise which alleviates stress on the lower limbs and shifts weight forward for greater responsiveness and change of direction.
The ‘Made for Me’ campaign stars Rugby 7s Olympic Gold Medallist, Charlotte Caslick; NRLW star, Kezie Apps; Australian goalkeeper, Lydia Williams and AFLW rising star, Ebony Marinoff. It provides an inside look into the dedication, toughness and grit that makes a female athlete.
Says Charlotte Caslick, Australian Rugby Sevens player and ASICS ambassador: “It’s so great to see ASICS championing women’s football in developing a boot for females. Australian women in sport have accomplished so much and it’s exciting to head into a new decade where females are able to create their own identity and success without fitting into male athlete’s shoes – figuratively and literally!”
Says Mark Brunton, managing director, ASICS Oceania: “The Lethal Tigreor IT FF has been designed to fit the shape and contours of the female foot, offering women superior support and comfort on the field. ASICS has a long tradition of supporting women in sport; we are proud of this development and are inspired watching female footballers pave the way for future generations.”
The ASICS Tigreor Lethal IT FF comes in two colourways and is available in-store and online now; go to at www.asics.com for stockists.
Client: ASICS Australia
Creative : Chisel Digital
Production Company : Chisel Productions
Executive Producer: Pat Sidoti
Written and Directed by: Zak Kaczmarek
DOP: George Tyler
1st Assistant Camera: Sky Dominic
Producer: Isabelle Seeto
Edit/Post: Tim Pass
Colourist: Julien Chichignoud
PR Agency: Lampoon Group
2 Comments
These football boots are made for walking.
Not running on the field.
“The Lethal Tigreor IT FF also features a 10mm heel raise which alleviates stress on the lower limbs and shifts weight forward for greater responsiveness and change of direction.”
So, you made a footy boot that has a raised heel for women who play sport? Is there scientific research that says that a women’s boot should be 10mm higher than a men’s boot?
If that 10mm difference = performance improvement, why are we only hearing about it now?
Also, give the boot a decent name. Don’t make it sound like a Hi-Fi.