Asian Pacific Serviced Offices launches radio campaign via Naked Communications

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Asian Pacific Serviced Offices has launched a radio campaign for the group’s serviced offices via Naked Communications. Asian Pacific Serviced Offices gives new and emerging businesses the opportunity to rent a commercial office in CBD and St Kilda Rd locations on a month-by-month basis.

Says Tristan Graham, Creative at Naked Communications: “I’ll happily get my kebabs from a mobile business. But I’m not rushing out to have my financial future planned by someone who can’t plan their way out of a modified ice cream truck. These spots were a pleasure for us to make, especially with talented Australian actors like Sigrid Thornton involved.”

Says Sheena Kelly, Marketing Manager at Asian Pacific Serviced Offices: “First impressions matter. Given the choice, most of us will always go with the business operating from the nice office over the business working out of a lounge room or somewhere substandard. Asian Pacific Serviced Offices are an easy, cost-effective way for small businesses to upgrade to a more professional, well-appointed office in a great location without the commitment normally associated with corporate leasing. This campaign drives awareness of our serviced offices in a fun, attention-grabbing way.”

Agency: Naked Communications 

Tristan Graham: Creative 

Tisha Lazaro: Creative 

Renata Gordon: Expression 

Adam Ferrier: Planning

Radio Production Flagstaff: Paul Le Couteur

Asian Pacific Group: Sheena Kelly