Asian Pacific Serviced Offices launches radio campaign via Naked Communications

Asian Pacific Serviced Offices has launched a radio campaign for the group’s serviced offices via Naked Communications. Asian Pacific Serviced Offices gives new and emerging businesses the opportunity to rent a commercial office in CBD and St Kilda Rd locations on a month-by-month basis.

Says Tristan Graham, Creative at Naked Communications: “I’ll happily get my kebabs from a mobile business. But I’m not rushing out to have my financial future planned by someone who can’t plan their way out of a modified ice cream truck. These spots were a pleasure for us to make, especially with talented Australian actors like Sigrid Thornton involved.”

LISTEN TO THE HOME OFFICE SPOT 

LISTEN TO THE MOBILE OFFICE SPOT

LISTEN TO THE DODGY OFFICE SPOT

Says Sheena Kelly, Marketing Manager at Asian Pacific Serviced Offices: “First impressions matter. Given the choice, most of us will always go with the business operating from the nice office over the business working out of a lounge room or somewhere substandard. Asian Pacific Serviced Offices are an easy, cost-effective way for small businesses to upgrade to a more professional, well-appointed office in a great location without the commitment normally associated with corporate leasing. This campaign drives awareness of our serviced offices in a fun, attention-grabbing way.”

Agency: Naked Communications 

Tristan Graham: Creative 

Tisha Lazaro: Creative 

Renata Gordon: Expression 

Adam Ferrier: Planning

Radio Production Flagstaff: Paul Le Couteur

Asian Pacific Group: Sheena Kelly