ASIA CREATIVE STAR TODD WALDRON TO ECD GIG AT M&C SAATCHI NEW ZEALAND

M&CSaatchi New Zealand has secured the services of one of Asia Pacific’soutstanding creative talents, appointing former BBH Asia Pacific creative director Todd Waldron as executive creative director.

Bornin the United States but resident in Asia for much of his life, Waldronhas created award-winning work for clients such as Levi’s, Axe (Lynx),McDonald’s and Reebok. Under his creative leadership, BBH Asia Pacificwas twice named Agency of the Year, in 2004 and 2006.  

Says M&CSaatchi New Zealand CEO Nick Baylis: “We’ve been very deliberate in our search fora new ECD, and that patience has paid off in spades with Todd’sappointment. He has a track record of producing quality work that cantranscend traditional advertising and incorporate digital andinteractive in a fresh, innovative manner. That 360° approach isintegral to our thinking moving forwards.”

Says Waldron: “Nick laidout a vision for M&C Saatchi that offered me an opportunity toogood to turn down. Some of the best work is coming out of this part ofthe world at the moment, so moving to New Zealand is exciting for mefrom a creative perspective. It will be a great environment to work in.”

AddsBaylis: “I like the fact that, as an American who’s lived in Asia mostof his life, Todd‘s appointment is a bit of a departure from thetypical creative director profile in New Zealand. You only need to lookat what he’s accomplished internationally to recognise that he’scapable of making a big impact on the industry here.”