Artline Appoints REBORN as new agency partner for creative and media duties

Artline, part of ACCO Brands Australia, has appointed independent creative agency REBORN to lead its brand development and creative strategy. The partnership signals a new chapter in Artline’s brand evolution within the Australian market.

The collaboration will focus on elevating Artline’s market presence and strengthening consumer connections, with a major campaign planned for 2025. REBORN’s selection was based on its strategic brand-building expertise and creative capabilities. In addition to creative development, REBORN will also be responsible for planning and buying the media for the upcoming campaign, ensuring a seamless integration of messaging across multiple channels.

“Working with Artline represents an exciting opportunity for genuine creative impact,” says David Easton, CEO and founder of REBORN. “Our focus will be on building upon their legacy while creating meaningful work that resonates with both existing and new audiences.”

Adds Lisa Baker, brand manager for Artline: “REBORN’s strategic approach to brand building aligned perfectly with our vision. We’re confident this partnership will help reinforce Artline.