Art takes stage in West Australian Ballet’s new print ad via Wunderman Thompson, Perth

Wunderman Thompson brings the vision, genius and the master to life, in its new print for ‘echoes of VAN GOGH’ for West Australian Ballet.

Running in The West Australian and The Sunday Times, the new print piece merges the worlds of ballet and painting, to celebrate the arrival of ‘echoes of VAN GOGH’. Drawing parallels between a paint brush and a ballerina’s leg, the print seeks to celebrate the dedication with mastery in each respective art form.

Says Tim Newton, creative lead at Wunderman Thompson: ‘There was a parallel between the dedication Van Gogh brought to his work, and the dedication West Australian Ballet spent bringing it to life. We felt the meeting of these two worlds, created the opportunity for us to push ourselves a little, too.’

Inspired by the life of one of the most famous figures in Western art history, ‘echoes of VAN GOGH’ delves into Vincent van Gogh’s yearning for identity, belonging and a place in the world, in a passionate and complex new ballet from award-winning Dutch choreographer, Wubkje Kuindersma.

From the muted colours of peasant life to the bright landscapes of Arles, ‘echoes of VAN GOGH’ showcases some of the his most prominent artworks in a literal large-scale moving masterpiece.

Wunderman Thompson enlisted renowned Perth photographer Luke Carter Wilton, to elevate the craft of this piece.

Client: West Australian Ballet
Head of Brand: Tarmianne Marshall
Agency: Wunderman Thompson
Creative Lead: Tim Newton & Paula Keamy
Creatives: Brendan Morrow & Meg Watson
Photographer: Luke Carter Wilton
Senior Account Director: Lauren Moss
Account Manager: Caitlyn Donnelly
Studio Finished Artist: Phil Chapman