Arnott’s lovers reveal what’s in their biccie tin
July 15 2010, 4:00 pm | | 24 Comments
A new TV campaign for Arnott’s via George Patterson Y&R, Sydney.
A new TV campaign for Arnott’s via George Patterson Y&R, Sydney.
24 Comments
It’s amazing how many bikies we see in ads compared to indigenous Australians.
I guess for Arnott’s, there’s no substitute to wallpaper.
wow, i always thought that this was the type of advertising that the industry just had to do to turn over… not the stuff you parade proudly on a creative blog.
written by the suit
You guys are dickheads. Lynchie please explain your MO now. the agencies don’t always decide to parade work on the blog anymore. Lynchie decides what gets featured and fair enough – it’s his.
Is this ground breaking work? No. Will it work? Yes.
Easy Tigers.
What’s in my bickie tin? A cliche face eating a deliciously dull biscuit. You can’t substitute that. In fact…. oh fuck it. Ads over.
completely missed opportunity. The post is best titled ‘Actors reveal whats in the biccie tin we gave them’. CMON people with just a little bit of risk and much better pay off how about what REAL people can tell us about whats in THEIR biccie tin and take some time to hear WHY.
Skip the dull dull dull ingredients shots and have THEM tell us whats so good about whats in them. Is there an Australian alive who doesnt know how a Kingston is put together? But no, as a result we just have an ad that gets people up off the couch and head to the kettle for whatever actually IS in their biccie tin while the wallpaper plays in the other room.
When will you guys get that unless its genuine no one relates to it, no ones interest is fired up and no one gives a crap.
Another wasted opportunity.
I’d like to substiute it….with less gay looking bikie.
Embarassing.
Guys, seriously? You seriously want to PR this?
Ads like this should not be sent either to bestads or CB blog. Sometimes directors hungry for a bit of publicity send them without the agency’s knowledge and do so at their peril. What do you have on your biccie thin? I hide my pot in there. Sometimes pot biccies.
I watched these and threw up in my bikkie tin
I’ll tell you what’s hidden in a biker’s biccie tin: A set of brass knucks, a Thai flick knife, and an ounce of pure, uncut methamphetamine base. Iced Vo Vo’s? I don’t think so.
I had a biscuit once.
If I’d done these I wouldn’t want to be credited here either. Oh wait, they haven’t been.
Wise move.
Lazy client + lazy brief + lazy creative = very lazy agency. I can’t believe this work is on the same site as the Old Spice creative. Shame on those responsible.
Why not give a brief like this to the Gruen Pitch segment? They’d come up with ads that were a million times better than this in a few days. And they’d probably look better too.
These ads were not sent to CB Blog by the agency. I work there, i know!
All agencies, even the top ones have to do ‘client’ ads, Patts Sydney are not alone in that.
I want to know who published them here, and why. I smell a rat.
‘All agencies, even the top ones have to do ‘client’ ads’. Wrong.
It should read ‘All agencies, SPECIALLY the top ones have to do ‘client’ ads’.
Nevertheless, let’s concentrate on the real problem here.
Arnott’s, a client who persists on producing communications better suited to the museum than to connect with a 21st century audience much more savvier than this wallpaper drivel. “There is no substitute for quality” I mean, come on! That line is just a flashback right back to 1953.
I shudder to think how much the client would have spent researching this.
And what comes out of all that research? A couple of 15 second client briefs in video format.
AND she has bad hair.
Real people make for REAL conversations.
It’s a great campaign.
The sad thing is you all know this campaign will work it’s Monte-Carlo’s off but you choose to bag it like you have never done a campaign similar.
It’s actually quite nice and there is a time and a place for old trusted brand lines – and this would be it.
I can see the bikers parked outside Woolworths eagerly trying to get to the biscuit aisle. Bikers like biscuits too!!