Full-service agency Town Square has been appointed by Armaguard Group to launch a new ATM network brand across Australia.
The Melbourne independent agency has been tasked with creating the name, identity, brand development and launch communications to support Armaguard Group’s introduction of an entirely new network of ATMs. The brand will operate across Australia, with potential to expand through New Zealand and into key Asian markets.
Armaguard Group, a Linfox company, is Australia’s market leader in cash logistics, providing secure currency management solutions to Australian businesses since 1938.
Says Harry Corsham, partner, Town Square: “We are delighted to be working with Armaguard on this critical assignment. This project represents a key strategic initiative for Armaguard and will set the agenda for cash services in years to come. The opportunity to create a new brand from scratch is always a great responsibility to be given. We are honoured that Armaguard has placed its trust in us to deliver this new brand and to help bring a major new offering to market across Australia and then beyond. This assignment is moving at pace and we look forward to forthcoming announcements later in the year.”
Says Annette Carey, chief executive officer at Armaguard Group: “This new ATM service initiative enhances our ability to support financial service providers and creates the potential to drive long-term growth for Armaguard Group. Town Square has identified powerful consumer insights and developed a category leading creative solution that will help drive business success. This is a challenging brand development brief and the solution that Town Square has created has got the whole team really excited.”
Town Square has already started work on the project which will be launched later this year.