Cancer Council’s ‘End the Trend’ with JK-47 via Bolster Group takes out ARIA award for Best Use of an Australian Recording in an Advertisement

Cancer Council’s ‘End the Trend’ with artist JK-47, via Bolster Group, has taken out the Australian Recording Industry Association’s award for Best Use of an Australian Recording in an Advertisement at the 2024 ARIA Awards presented tonight at the Hordern Pavilion on Gadigal Land.

 

JK-47 is an Indigenous Australian rapper, musician, and activist from Tweed Heads South, New South Wales.

Nominees for the award, introduced last year, were determined by an academy of advertising and music sync experts to ensure a rigorous judging process.

Nominees for Best Use of an Australian Recording in an Advertisement were:

• Qantas Olympics: Already Proud – Howatson+Company
• realestate.com.au: Keep Moving – 72andSunny
• Speedo International: Go Full Speedo – Collider/MIRIMAR USA
• Cancer Council: End The Trend – Bolster Group
• NRL & AFL: WARRIORS & STORYTELLERS – Fox Sports Australia

Says Annabelle Herd, CEO, ARIA: “We’re thrilled to see such a great range of agencies and their clients participate in our second year of this award. Advertising can not only play a huge role in the careers of Australian artists, using Australian music allows brands to connect with their markets more authentically with home-grown sounds. Congratulations to all the nominees, and thank you for your support of Aussie music.”