Arc’teryx appoints ID Collective to elevate outdoor adventures with innovative campaigns

Full-service creative communications agency, iD Collective has partnered with renowned outdoor brand Arc’teryx, a subsidiary of AMER Sports Group, to build its digital presence.

The Canadian brand known for its cutting-edge and premium outdoor apparel and equipment, Arc’teryx, is collaborating with iD Collective to create localised social content that showcases the technical capabilities of its products in Australian adventure settings.

Amanda Booth, executive director at iD Collective, expressed enthusiasm about the partnership, stating: “We are thrilled to collaborate with Arc’teryx, a brand synonymous with innovation in outdoor gear. Our expertise in creative, digital and social media will empower Arc’teryx to engage their audience and elevate their presence in the outdoor community.”

To boost brand visibility and engagement, Arc’teryx is launching two campaigns. The first campaign, focused on their Shell Jacket Range, will feature a two-minute educational video, highlighting the products’ outdoor adventure capabilities. The second summer campaign will showcase a range of their hiking and climbing apparel, footwear, and accessories in action. Both initiatives aim for organic reach through shareable content and paid ads to drive e-commerce traffic and foster culture and capability, while optimising video for Instagram and TikTok to enhance brand desirability.

iD Collective is a full-service, results-driven, and solution-focused creative communications agency.

Arc’teryx is a Canadian company based in the Coast Mountains. Our design process is connected to the real world, focused on delivering durable, unrivalled performance. Our products are distributed through Arc’teryx branded stores and retail locations worldwide. We are problem solvers, always evolving and searching for a better way to deliver resolved, minimalist designs. Good design that matters makes lives better.