Heckler launches in Shanghai: The band is back together to redefine creative production in Asia
No Comments
Founded in Sydney in 2010, Heckler has built a reputation as one of the region’s most respected post, design...
CB Exclusive: From Zero to HERO – Five years on, HERO cements its rise from start-up to top indie
No Comments
CB Exclusive - This month, Campaign Brief’s Hot List Medium Agency of the Year for 2024 & 2025, HERO, celebrated its...
Omnicom responds to reports it may retire the DDB brand amid IPG merger
No Comments
Omnicom has responded to speculation that the DDB brand could be retired amid the upcoming IPG merger.
Calling all aspiring filmakers: TAC launches 2025 Split Second Competition with bumper budget boost – deadline Sunday, 9 November
No Comments
The Transport Accident Commission (TAC) is offering young Victorians the chance to make a life-saving difference...
Telstra shows ‘together builds better’ in next chapter of ‘wherever we go’ via +61 and BMEOF
No Comments
Telstra has launched the next chapter of the ‘wherever we go’ brand platform with a distinctive new integrated...
The Type Directors Club announces Jury Presidents for global TDC72 competition
No Comments
The Type Directors Club, the world’s leading typography organization, today announced three top creatives who will...
Apparent secures creative heavyweight David Jackson as Executive Creative Director
No Comments
Independent creative agency Apparent has appointed David Jackson as executive creative director.
Enigma Strengthens Strategic Firepower with Appointment of Jenna Russell as Executive Strategy Director
No Comments
“Jenna’s a rare hybrid planner with a POV on culture, style, taste and creativity that you feel in every conversation,”
The Mill to relaunch across Europe and Asia under new ownership; reopening studios in London, Seoul and Bangalore, plus US plans
No Comments
As reported by Adweek, acclaimed production and VFX studio The Mill, that abruptly shut down earlier this year...
Principals evolves Melbourne Business School brand
No Comments
Branding agency Principals has evolved the brand for Melbourne Business School (MBS).
Jung A Kim elevated to INNOCEAN’s Global Chief Executive Officer role, succeeding William Lee
No Comments
Award-winning creative leader promoted as agency’s first woman CEO.
Prophet named #1 on AFR BOSS Most Innovative Companies – Media & Marketing list
No Comments
Marketing analytics and data company Prophet has been named as the 2025 AFR BOSS Most Innovative Company, ranking at...
Call for FREE Entries to Campaign Brief Agency of the Year + CB HOT LIST 2026 – deadline Fri 28 Nov
No Comments
CB Agency of the Year (plus Medium and Small AOY) is the most coveted of all trade mag titles to win – and where an age
Why campaignbrief.com is #1 reaching creatives: #No paywall #No annual membership fee – what are the most viewed stories of 2025 (so far)?
No Comments
Top marketers XXXX, Mattel, Telstra, Allianz, Tourism Australia, Didi, BankWest, McDonald's, Lamb, KFC, Kia and Uber Eat
Reel Factory launches new Volume Wall Studio for endless creative possibilities
No Comments
Reel Factory, the production house known for harnessing tech to deliver ultimate creative freedom, has officially...
Australian Media in the Age of AI: Dentsu report unveils human truths driving local growth
No Comments
Dentsu has today launched its 2026 Media Trends report, Human Truths in the Algorithmic Era, revealing how three...
Bestads Best TV/Film of the Week: Save the Children’s ‘La Fiesta’ via FCB Newlink, Mexico
No Comments
The film was selected by this week's guest judge Jake Barrow, Chief Creative Officer, VML Czechia.
Domenic Brasacchio: “Shopping the tickets” – Brands are digging themselves into a discount hole
No Comments
By Domenic Brasacchio, Co-Founder and Managing Director, DPR&Co Melbourne.
Gotcha4Life launches new emotional vocabulary for modern life via ScienceFiction and Initiative
No Comments
The Gotcha4Life Foundation is expanding its Mental Fitness Gym with a new campaign, developed by ScienceFiction...
Lindsay Bennett set to depart Clemenger BBDO to lead global communications + content at Ideally
No Comments
Ideally, the New Zealand research platform transforming how brands create with their customers, has appointed...
LIONS 2025 Global Rankings Report: Motion Sickness named #1 Pacific Agency; Bear Meets Eagle On Fire ranks in at #2; VML Australia #3
No Comments
Cannes Lions has released its 2025 Global Rankings and Creativity Reports, with Motion Sickness taking out the top...
Virginia Hyland, Stephen von Muenster, Vince Meoli launch new advisory firm SQUAD M&A to back independent agencies on the path to sale
No Comments
With private equity and global networks intensifying their investment in the marketing, data, tech and communications...
Australian green rideshare business Splend appoints The Media Store as digital media partner
No Comments
Leading Australian independent media agency The Media Store has been appointed to manage digital media services for...
Macca’s introduces McCafé Matcha in new ‘You Deserve A Little Treat’ campaign via W+K Sydney
1 Comment
Macca’s and Wieden+Kennedy Sydney have launched “You Deserve A Little Treat” — a national integrated campaign...
Meditation brand Imeditate partners with Oblong to tell people they don’t need to think so much
No Comments
The campaign from Oblong uses disappearing type as a visual metaphor for your worries disappearing when you use meditati
Volvo targets a new generation of drivers with ‘Getaway Gotaway’ via Bastion Shine + Together
No Comments
Built on Volvo’s global ‘For Life’ platform and adapted for a distinctly New Zealand audience, Getaway Gotaway invites K
Aussie furniture brand Eva takes a cheeky swipe at Westpac in timely mobile billboard campaign
No Comments
Australian furniture brand Eva has taken a well-timed jab at Westpac, rolling out a mobile digital billboard outside...
New Cycology campaign via The Reactor captures early starts, coffee stops + inevitable ‘bush wees’
No Comments
Independent creative agency The Reactor has launched a refreshingly honest new campaign for Cycology Gear...
18 entries from Australia make the cut at finalist stage of the 2025 ONE Asia Creative Awards
No Comments
Australia has picked up 18 finalists led by Ogilvy Australia with six finalists, followed by Bear Meets Eagle On Fire...
Copy School 2025 registrations now open – farewell to Melbourne co-chair Chris Taylor
No Comments
Copy School is back for 2025, running from 15–19 December at the State Library of New South Wales, and registrations...
Campaign Brief Q&A: David Vale on leading HSLR through rebrand, growth and innovation
No Comments
Since rebranding to HSLR earlier this year, the creative production studio has expanded its capabilities and taken...
Quest Apartment Hotels captures the spirit of the festive season in new campaign via Weld Stories
No Comments
Quest Apartment Hotels, Australia’s leading serviced apartment operator, has launched its new national Christmas
Bestads Best of the Week Reviewed by Jake Barrow, Chief Creative Officer, VML Czechia
No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Hulsbosch celebrates 43 years of creating Australia’s most iconic brands
No Comments
Hulsbosch, the internationally award-winning, independent brand and design agency behind many of Australia’s most...
Havas Red appoints Nicole Streete to the role of Executive Director, Brisbane
No Comments
Global communications agency Havas Red has bolstered its Queensland leadership with the appointment of Nicole Streete...
We Are Social’s report reveals the cultural trends shaping sports fandom across APAC
No Comments
We Are Social, the socially-led creative agency, has released a new sports report, Winning Fans & Feeds in APAC...
Go Golfer appoints Assembled Media to drive launch and growth strategy
No Comments
Independent media agency Assembled Media has been appointed as the marketing partner for Go Golfer, Australia’s...
Pope celebrates 100 years of summers together with new national campaign via Ten Past Ten
No Comments
Pope, one of AMES Australasia’s iconic gardening and outdoor brands, has launched a landmark campaign to commemorate...
Damon Stapleton: Creativity. Why do people still go to art galleries?
1 Comment
Recently I was in Melbourne with a spare afternoon. My wife Minky and I decided to go to an art gallery...
Scott Dettrick departs national ECD role at M+C Saatchi for yet to be revealed venture in 2026
No Comments
Campaign Brief can reveal that National Executive Creative Director Scott Dettrick has departed M+C Saatchi Group...
Vale Piyush Pandey: The giant who gave Indian advertising its soul (and moustache)
No Comments
For decades, Piyush wasn’t just an advertising leader - he was the heartbeat of Indian creativity.
Commercial Producers Council brings together makers behind the work at Sundowner drinks
No Comments
The Commercial Producers Council (CPC) hosted its first-ever Sundowner event, bringing together agency and commercial...
Kirsty Gavin departs Group Creative Director role at Clemenger BBDO after five years
No Comments
After five years at Clemenger BBDO, Group Creative Director Kirsty Gavin has announced on LinkedIn that she is...
Shania Twain and Tom Cardy team up with Uber Australia for a backseat banger “Can’t Do That If You’re Driving” via Special Australia
No Comments
Canadian country-pop icon Shania Twain and Australian comedian-musician Tom Cardy have teamed up with Uber Australia...
Adelaide Advertising Design Club to celebrate 50 year milestone with Studio 54 themed party on Thursday, November 20 – tickets on sale now
No Comments
Fifty years ago, ten Adelaide art directors came together with a shared vision: to build a creative community that...
Ocean Spray Australia unveils dual campaign for Low Sugar + PURE via Media Words + The Reactor
No Comments
Independent media consultancy Media Words and Ocean Spray Australia have unveiled the next phase of their...
BMF’s Josie Fox and DDB’s Tom Lawrence named AWARD School National Co-Chairs for 2026
No Comments
AWARD School, Australia’s training ground for creative talent, has announced a new lineup of program leaders for 2026.
Industry Super Australia campaign sees symbol of trust return via Shannon Behaviour Change
No Comments
Industry Super Australia refreshes an Aussie classic in next evolution of one of Australia’s most recognisable campaigns
University of Sydney campaign celebrates 175 years of leadership for good via Today the Brave
No Comments
The University of Sydney is marking 175 years since its founding in 1850 with a new campaign developed by Today the...
Kitchen Warehouse teams up with (Eastern)Block + Nova for 60-day Christmas radio countdown
No Comments
At the heart of it all is Mary Prepmas, an AI-powered, impeccably mannered and faintly passive-aggressive seasonal...
SE Group acquires FutureLabs
No Comments
SE Group has today announced the acquisition of FutureLabs, a leading immersive tech company specialising in...
Steve Coll departs CCO role at M+C Saatchi Group AUNZ as Melbourne CCO Emma Robbins steps up
No Comments
After only two years in the role M&C Saatchi has parted ways with CCO Steve Coll and promoted Melbourne CCO Emma Robbins
Mint Films expands capabilities with introduction of ‘Collaborators’
No Comments
Mint Films has announced Jolyon Watkins, Laura Scrivano and Neil Sharma as the first directors to be part of...
Frontline Fire & Rescue launches new ‘Crafted for Courage’ brand platform via Chapter
No Comments
The ‘Crafted for Courage’ brand was launched at AFAC25 with a brand experience and display.
Matt Bray and Hothouse Magazine launch Hothouse Studio – a creative services agency for the climate and social justice movement
No Comments
Hothouse Magazine, founded by former cummins&partners Art Director Matt Bray, has launched Hothouse Studio.
DISRUPT: AI Film Festival reveals judging panel
No Comments
DISRUPT: AI Film Festival (DAIFF), Australia’s first national GenAI film festival, has today announced its inaugural...
Motion Sickness scores Grand Effie at 2025 New Zealand Effie Awards for NZ Herpes Foundation; Special takes out Most Effective Agency of the Year; Golds to Motion Sickness, Special and jnr.
No Comments
The 2025 Effie Awards Aotearoa held last night at Auckland Town Hall in association with TVNZ, celebrated...
WPP launches AI-powered marketing platform WPP Open Pro
No Comments
WPP today launches WPP Open Pro, a groundbreaking new edition of its AI marketing platform, WPP Open, designed to...
The Sydney Morning Herald celebrates the power of common ground in immersive experience at SXSW Sydney via Curious Nation
No Comments
The Sydney Morning Herald’s new brand campaign ‘Here’s to Reason’ was brought to life through an immersive experience...
Queensland Airports appoints Akcelo as full-service agency
1 Comment
Akcelo has been appointed agency of record for Queensland Airports Limited (QAL) following a competitive national pitch.
Andrew Bao, Charlie Dejean, Shy Trutwein and Henry Tuck named Global Young Guns 23 Finalists
No Comments
Four young creatives in Australia are among the 102 individuals in 18 countries who have been named finalists for the...
Droga5 ANZ bolsters creative department with three new creative teams
1 Comment
Droga5 ANZ has expanded its creative department, welcoming three new creative teams...
The m25 Global Creative Series Episode 12: VML’s Kim Pick on AI, culture and creativity and why New Zealand continues to punch above Its weight
No Comments
For three decades and across five continents, Kim Pick has built a career defined by storytelling, resilience, and...
Wildlings Perth and Carat WA unleash the unicorn for Gambling Awareness
No Comments
To show how perilous unicorn-chasing can be, Wildlings produced a suite of creative materials aimed specifically...
Bestads Best TV of the Week: Uber’s ‘In Good Time’ via Mother New York
No Comments
The film was selected by this week's guest judge Josephine Wallin Ankarstrand, Creative Director at NORD DDB, Stockholm.
Spikes Asia opens for 2026 awards submissions; launches Creative B2B Award
No Comments
Spikes Asia will also bring back a week celebrating creativity, networking and learning.
19 Crimes dares Aussies to ‘Scream to Win’ in Halloween activation via TWE, Splash and Mango
No Comments
Australian wine brand 19 Crimes has launched a new Halloween campaign, giving Aussies the chance to be an extra in an...
TWE expands Social Soup partnership across 19 Crimes, Pepperjack and Squealing Pig
No Comments
Social Soup, Australia and New Zealand’s pioneers of influence since 2007, has strengthened its partnership with...
Radio Lollipop asks the nation to go red to bring laughter for kids in hospital in new fundraising campaign via Match & Wood, Nibble Edge + UnLtd
No Comments
Match & Wood, Nibble Edge and UnLtd are inviting Australians to Go Red for Radio Lollipop, for a brand-new...
INVNT expands APAC leadership amid regional growth
No Comments
INVNT, the global live brand storytelling agency, has announced the appointment of two seasoned industry leaders to...
The Post Lounge reignites shortform with senior hires, national footprint and Company 3 colour firepower
2 Comments
The Post Lounge has reinvigorated its shortform arm, adding two heavyweight hires and doubling down on premium...
Kantar report warns: Obsession with short-term marketing is killing long-term brand growth
No Comments
New APAC white paper reveals brands are paying the price for ignoring emotional connection and long-term brand equity.
ADFEST opens program proposal submissions for 2026 – Deadline: 30 November 2025
No Comments
Whether you have content as a keynote speaker, panel discussion, workshop, or a more intimate and interactive group...
Breville launches new campaign for its Eye Q Auto Toaster via Emotive
No Comments
Breville, the global leader in kitchen innovation, has partnered with independent creative agency Emotive to launch...
Activia reappoints Always Human as lead PR, social and influencer agency
No Comments
Activia has renewed its retainer with Always Human for 2026. From viral stunts to cult status, the decision comes...
Beyond the Brief: How Motion Sickness, Dylan Pharazyn + Kathmandu found comfort in nature
No Comments
Kathmandu’s latest global campaign ‘Outside, your comfort zone’ redefines what it means to feel at home in nature...
Bestads Best of the Week Reviewed by Josephine Wallin Ankarstrand, CD, NORD DDB, Stockholm
No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Clockwork Films Signs Director Duo cowboys. to National Roster
No Comments
Clockwork Films has announced the signing of directing duo cowboys. to its national director roster, in a move that...
Squeak E. Clean Supercharges Aussie Advertising With Melbourne–Los Angeles Creative Pipeline
No Comments
Audio powerhouse creates a home for top Aussie talent in Melbourne + LA studios to deliver breakthrough campaigns.
Ray White turns Cronulla property listing into a Hollywood spectacle in new campaign featuring Aussie actor Richard Roxburgh via Rick Barry
No Comments
Ray White and independent creative agency Rick Barry have taken real estate marketing to cinematic new heights in a...
AKQA ANZ CCO Tara McKenty named One Show 2026 Jury President, Sustainable Development Goals
No Comments
Tara McKenty, Chief Creative Officer at AKQA ANZ, has been named Jury President for the Sustainable Development Goals...
Ex-Mars United leaders launch eFlare Commerce, The Future Commerce Agency
No Comments
Independent agency founded by Stephanie Chirkoff secures 25 brand clients in under six months.
Emen8 launches new inclusive sexual health campaign ‘Do It, After You Do It’ via Think HQ to tackle rising rates of syphilis among GBMSM
No Comments
Positive change agency Think HQ has set a new benchmark for inclusive health communication with a campaign tackling...
Orange Line expands global client roster with major wins in Australia and US
No Comments
Independent digital marketing agency Orange Line has today announced a significant expansion of its client portfolio...
ALDI and DoorDash launch major national media campaign via Wavemaker and DDB Sydney
No Comments
Wavemaker and DDB Sydney have unveiled a nationwide media campaign designed to power the launch of ALDI delivery on...
ATime&Place CCO Matt Lawson to face off against ChatGPT in ‘Human vs AI’ creative panel on Wed Nov 19 in Melbourne, hosted by The Open Table
No Comments
In a bid to address the most pressing topic facing today's creative industry, Melbourne networking event The Open...
MESSI PLATINUM takes off globally with cutting-edge AI + VFX campaign via BCM Media and Creative
No Comments
Full-service independent agency, BCM Media and Creative (part of BCM Group), has released the latest phase of its...
Pizza Hut appoints jnr. as new creative agency
No Comments
In a competitive pitch, trans-Tasman creative agency jnr. has been appointed to lead the brand strategy and creative...
Stu Turner, Celia Wallace and Brendan Collogan launch creative-growth company Three Are One
1 Comment
Bringing together decades of experience across global agencies, corporates and consulting, Stu Turner, Celia Wallace...
GET THE CB
DAILY BULLETIN
Register for Free and receive the Campaign Brief Daily Bulletin. Type your email address in the space below.
GOLD SPONSORS
SILVER SPONSORS
MOST VIEWED
LATEST ISSUE
