Sephora redefines beauty standards across APAC in ‘Perfect Shade’ campaign via VIRTUE Asia
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Sephora has launched ‘The Perfect Shade For You,’ a major new campaign across APAC, from VIRTUE Asia, that sets out...
WPP announces global leadership appointments including Devika Bulchandani to Chief Operating Officer, Laurent Ezekiel to CEO of Ogilvy Group
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Devika Bulchandani appointed Chief Operating Officer of WPP, Laurent Ezekiel appointed Global CEO of Ogilvy Group
Brisbane agency nextThursday enters administration
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Brisbane-based full-service creative agency nextThursday has entered administration, according to corporate filings...
“It’s better on the edge”: Fashion label VRG GRL redefines voice and messaging via Willow & Blake
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VRG GRL has partnered with Willow & Blake to overhaul its brand positioning and voice, tackling outdated “fast fashion”
Cleaver’s Organic’s ‘Seriously Good’ named Campaign of the Year at Organic Industry Awards
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Focusing on health benefits was the award-winning strategy behind Cleaver’s Organic new “Seriously Organic, Seriously...
20 years on Carlton Draught’s ‘The Big Ad’ still towers as an icon of Australian advertising
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It’s hard to believe, but 20 years have passed since Carlton Draught's 'The Big Ad' first burst onto our screens and...
Beyond the Brief: Kerfuffle’s recipe for Picklebet ~ chaos, choreography and a fearless client
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Picklebet recently launched its first major brand campaign with new indie agency Kerfuffle, marking a bold entry into...
Bestads Best of the Week: Apple’s ‘No Frame Missed’ via TBWA\Media Arts Lab, LATAM
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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...
THE WORK 2025 HOT LIST #2: DDB
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Notable work from DDB included Made by Dyslexia|Virgin ‘The University of Dyslexic Thinking’, Solid Lines ‘The Forbidden
Bestads Best of the Week Reviewed by Neil Walker-Wells, CCO, not so secret, Toronto
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Who’s where? Portfolio & Reel offers latest Ad Agency and Production Company staff lists for Australia and New Zealand
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Portfolio & Reel’s Australian + New Zealand ad agency and production company directories are constantly updated...
THE WORK 2025 HOT LIST #3: HOWATSON+COMPANY
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Notable work from Howatson+Company included Petbarn ‘Puppies + Kittens’, UNICEF ‘Appeal Appeal’, Triple J ‘Rejenerated’,
THE WORK 2025 HOT LIST #4: ATIME&PLACE
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Notable work from ATime&Place included Suzuki ‘The Suzuki Index’, Suzuki ‘Complete Waste of Money’, Suzuki ‘Slimny’, Suz
THE WORK 2025 HOT LIST #5: BEAR MEETS EAGLE ON FIRE
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Notable work from Bear Meets Eagle on Fire included Telstra ‘Better on a Better Network’, Telstra ‘Wherever we go’...
Campaign Brief Creative Circle: What’s hot in September?
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September 2025’s edition features Jenny Mak, Cam Blackley, Becky Morriss, Grant Rutherford, Beth O'Brien + Jess Wheeler.
HERO launches rally-bred Toyota GR Yaris ‘Nice to Know It Could’ campaign fuelled by Melbourne punk sensation Amyl and the Sniffers
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Toyota Australia, in partnership with leading creative independent HERO, has launched the new GR Yaris, including its...
Taika Waititi directs Brad Pitt in global ‘Perfetto’ campaign for De’Longhi via LOLA MullenLowe
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For the first campaign from LOLA MullenLowe – De’Longhi’s newly appointed global creative agency of record – teams...
Nexxen reveals how Australia’s fashion consumers are discovering, engaging + shopping
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Partner content - Nexxen is revealing how Australians are discovering, engaging with, and shopping fashion content...
How SnackaChangi and Pitchblack turned an ambitious sampling stunt into social gold
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SnackaChangi campaign a triumphant trainwreck.
Accor and AFL encourage Aussies to ‘Stay Where the Players Stay’ in new campaign via Chisel
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Campaign taps into Aussie humour and footy culture to bring the player experience to fans.
Fanta launches Halloween partnership with Universal Pictures and Blumhouse via WPP Open X
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Fanta has partnered with Universal Pictures and Blumhouse on a Halloween campaign in Australia featuring horror icons...
THE WORK 2025 HOT LIST #6: HERO
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Notable work from HERO included Maybelline ‘Under The Avatar’, Toyota ‘The C-HR Diamond Collection’, Toyota Gazoo Racing
Buddy Telco brings tech-powered comedy to life in sold out show and campaign via alt/shift/
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Combining clever technology with quick wit, Buddy Telco and creative agency alt/shift/ recently launched Chat Bot...
Neighbourhood Watch Victoria taps Manifest for first major campaign in 40 year history
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Neighbourhood Watch Victoria has appointed indie agency Manifest as its creative agency of record, to launch the...
Aussie home buyers get ‘more’ with new Mortgage Choice campaign via Brand+Story
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In time for the peak spring property season, Mortgage Choice has launched a new brand campaign and creative platform...
The Marketing Academy Launches 2026 Global Fellowship Program
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The Marketing Academy has announced the launch of its 2026 Global Fellowship Program, a world-class executive...
Toscano launches debut brand campaign ‘Together, We Eat’ via Reconnected + Nunn Media
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Toscano, part of the Sunrice Group, has launched its first brand campaign, unveiling the platform Together, We Eat...
Aussie Bitters makes a splash in the US with new ‘Taste the Oz’er Side’ campaign via Fuller
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Independent brand and creative agency Fuller has partnered with the Australian Bitters Company to launch a bold new...
Nate Norrish returns to Australia to joins REBORN as Head of Connected Experiences
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REBORN, the independent media and creative agency, has today announced the strategic appointment of Nate Norrish as...
Find it, Keep it: Nationwide hunt launched for the legendary Nissan Patrol in new campaign via TBWA\Melbourne, Revolver and Glue Society
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Australia became the frontier for the Patrol as Nissan Australia turned 7.7 million square kilometres into a...
THE WORK 2025 HOT LIST =#7: TABOO
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Notable work from Taboo included TAC ‘Split Second Competition’, BYD Shark 6 ‘A Big Pond Needs A Big Fish’, Funday...
Gerety Awards 2025: Bear Meets Eagle On Fire, Clemenger BBDO, Howatson+Company score Silver
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Australia has picked up three Silvers at the 2025 Gerety Awards.
alt/shift/ appoints industry leader Katie Raleigh as Sydney Managing Director
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Independent creative communications agency alt/shift/ has appointed industry leader Katie Raleigh as...
Gardening gets competitive in Yates’ Click & Grow Garden Care System campaign via Howatson+Co
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Yates is turning gardening into a competitive sport to launch new Click & Grow Garden Care System via Howatson+Company.
THE WORK 2025 HOT LIST =#7: SHOWPONY
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Notable work from Showpony included SA Leaders For Gender Equality ‘It’s Not Rocket Science’ and ‘Notice The Gap’...
THE WORK 2025 HOT LIST #9: DIG AUSTRALIA
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Notable work from DIG Australia included Australian Pork ‘Porqué’, Australian Pork ‘Fork Cabinet’, and Peckish...
Department of Conservation calls on Aotearoa to make conservation second nature in new ‘Always Be Naturing’ campaign via Deloitte Digital
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New DOC campaign aimed at inspiring Kiwis to protect Aotearoa’s most important asset.
Former Omnicom Media Group CEO Peter Horgan joins JOY agency as co-principal and group CEO
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Former CEO of Omnicom Media Group Peter Horgan has joined JOY agency as a co-principal and group CEO across media...
THE WORK 2025 HOT LIST #10: KWP+PARTNERS
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Notable work from KWP+Partners included Guide dogs ‘Dogs Unite For Guide Dogs’, Jack Stillman ‘Better with age’, RAA ‘Be
BNZ encourages Kiwis to ‘Take Your Sweet Time’ when banking in new campaign via Colenso BBDO
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Bank of New Zealand (BNZ) has launched a new campaign via Colenso BBDO encouraging New Zealanders to 'Take Your Sweet...
Luke Dean-Weymark: PR’s Big Moment in the Age of AI Search
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By Luke Dean-Weymark, Co-Founder and Co-Director, Compass Studio
Mentos unleashes the power of the cube in new ‘Mouth Off’ campaign via The Idea Shed
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Mentos Australia is shaking up the gum aisle with the launch of Mentos Cube.
Macca’s Monopoly returns with new campaign to help fans ‘Play Like a Winner’ via W+K Sydney
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Wieden+Kennedy Sydney has launched a new campaign to celebrate the return of Monopoly at McDonald’s Australia.
Specsavers hits the right note with Elton John 3DOOH campaign via QMS and EssenceMediacom
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Digital outdoor media leader QMS today unveiled a spectacular 3DOOH full motion campaign with Specsavers to celebrate...
Beyond the Brief: Inside Bear Meets Eagle On Fire’s sci-fi scam saga with Steve Buscemi for Telstra
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Fresh off four mentions in Campaign Brief's Creative Circle this month, Telstra’s latest campaign is turning heads.
HPA Award-winning colourist Keiran Lee opens new Sydney post studio, Eighteen Percent
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Keiran Lee - the Hollywood Professional Association award-winning colourist trusted with global franchises such as...
Campaign Brief proves its reach with the Most Viewed Stories of 2025 (so far)
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Top marketers XXXX, Mattel, Telstra, Allianz, Tourism Australia, Didi, BankWest, McDonald's, Lamb, KFC, Kia and Uber Eat
Heckler expands into Europe with new Amsterdam studio led by Charu Menon
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Heckler has expanded into Europe with the opening of a new studio in Amsterdam with Charu Menon at the helm.
Lipton Ice Tea and Mindshare launch new brand platform via Go-Jo and TikTok LIVE concert
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Lipton Ice Tea has teamed up with TikTok to launch its new brand platform, ‘Tea Changes Everything’, with an...
M+C Saatchi adds Topher Jones as client experience director; Louise Rutherford joins as client partner
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M+C Saatchi has bolstered its leadership team with two senior appointments across national and Melbourne offices.
ACAM and Adobe partner to help power the future of marketing with AI
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The Australian Centre for AI in Marketing (ACAM) today announced a landmark three-year strategic supporter agreement...
Sephora and Lady Gaga launch ‘We Belong to Something Beautiful’ global campaign via Maison BETC Paris and BETC Fullsix
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Sephora proudly unveils its “We Belong To Something Beautiful” signature campaign with Haus Labs By Lady Gaga.
OMD and Meta take the win at UnLtd Cup soccer tournament
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Over 500 people across the Sydney and Melbourne advertising industry came together to kick goals for good at the...
amaysim follows up its AI debut with sequel campaign ‘The Escape Story: Multi Product’
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Fresh off its first AI-generated television commercial launched earlier this year, amaysim has unveiled The Escape Story
New Zealanders’ wellbeing gets a boost in new ‘Top Up’ campaign via VML New Zealand
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On behalf of Health New Zealand Te Whatu Ora, VML has teamed up with the Mental Health Foundation to launch a...
Menulog champions loads of local restaurants in hyperlocalised new phase of ‘What’s Good in Your Hood’ campaign via Thinkerbell
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Australian-born on-demand delivery platform, Menulog has launched the next phase of its ‘What’s Good in Your Hood’...
AFL appoints iD Collective to lead 2025 and 2026 AFL and AFLW Premiership Cup Tours
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Full-service communications agency iD Collective has been appointed by the AFL to lead the 2025 and 2026 AFL and AFLW...
HX Expeditions appoints Soda Communications to as PR agency in Australia and New Zealand
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HX Expeditions, one of the world’s oldest and longest running expedition cruise companies, is entering a historic...
Multicultural Comms Summit Held Amidst Backdrop of Anti-Immigration Protests
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Amid simmering tensions rippling through Australia following anti-immigration protests held nationwide on Sunday...
Greyhounds strut the runway at NZ Fashion Week in new adoption campaign via Special New Zealand
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Greyhounds took centre stage in an unforgettable fashion show at New Zealand Fashion Week, as part of a bold new...
Melbourne-based agency Reconnected appoints Melba Gounas as first Creative Director
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Reconnected, the Melbourne-based consultancy-come-agency, has appointed Melba Gounas as its first Creative Director.
116 Pictures, Singularity, m25, Dandelion Studios x Juice, Laird and Good Company and Campaign Brief Asia host Legendary Party at Mad Stars
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This was the 11th year we have hosted a party - over 100 MAD STARS delegates, judges and Young Creatives partied on...
Bupa unveils powerful Paralympian-led campaign via 2045 to destigmatise health conversations
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Bupa has today announced the launch of its impactful Health Stories campaign via creative agency 2045, which...
The Star Gold Coast invites guests to live like a local in new brand campaign via Creative Outpost
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The Star Gold Coast launches its biggest and brightest brand campaign since 2019.
The University of WA appoints VML Perth as creative agency; WPP Media named media agency
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Haylee Felton thanked The Brand Agency for its strong contribution and long-standing partnership.
BIC lights up Melbourne in new campaign for its EZ Reach Lighter via Media Words + The Reactor
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BIC has launched its third consecutive campaign across Australia and New Zealand in partnership with Media Words for...
Ferro-grad flips the fairytale in bold new ‘Energy Ferro-After’ platform via Bureau of Everything
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Ferro-grad, in partnership with Bureau of Everything (BoE), has launched a new brand platform Energy Ferro-After...
Cyril Louis departs The Royals after 10 months to join AKQA MENA as ECD, based out of Dubai
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After only 10 months The Royals creative partner and ECD Cyril Louis has departed the agency to take on the role of...
VML Australia Group Executive Creative Director Stu Turner exits after two years
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Award-winning creative leader Stu Turner has announced his departure from VML, where he held the role of Group ECD.
After four years Jeremy Hogg departs the Executive CD role at Howatson+Company
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Jeremy Hogg will leave Howatson+Company, where he has held the role of Executive Creative Director for the last four...
Commonwealth Superannuation Corporation appoints HERO as new creative agency
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One of Australia’s leading creative agencies has joined forces with one of its most trusted super funds, with...
Visit Sunshine Coast’s ‘Sunshine Moments’ campaign relaunches with twist via BCM + IVY PR
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The campaign asks, “What will your Sunshine Moment be?” and showcases nine vibrant 15-second videos featuring playful he
Hearing Australia celebrates the people behind the care in new campaign via The Station Agency
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Hearing Australia has launched ‘Care Comes Naturally’, a brand campaign via The Station Agency, that puts its...
Vale Michael Baker: the Australian advertising recruiter who was everywhere in the 80s and 90s
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Baker's memorial service will be at Christ Church, Lavender Bay on Oct 16, followed by drinks at the Neutral Bay Club
Inside Live Sports: New Nexxen report reveals how Australian fans are watching today
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Partner content - How fans, from the die-hard to the casuals, are consuming live sports content in 2025.
AI, storytelling, and the power of human emotion take center stage on Day 2 of MAD STARS 2025
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Between the opening and closing presentations, AI was explored from multiple angles. Alejandro Di Trolio, European...
BNZ highlights smarter approach to home loans in new campaign via Colenso BBDO
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BNZ has launched a new campaign via Colenso BBDO showcasing its TotalMoney home loan product.
NRMA and Campfire x’s ‘The Knowledge Keepers’ shortlisted at NewFilmmakers LA Film Festival
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NRMA Insurance and Indigenous-owned creative consultancy Campfire x's powerful documentary The Knowledge Keepers has...
Hell and Yarn roll out ‘Doobious’ new pizza and campaign to spark convo about cannabis use
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HELL’s newest creation, Doobious, launches today - a pizza that comes with its own custom grinder and a baggie of...
EssenceMediacom breaks records with largest ever pro-bono campaign for Dolly’s Dream
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EssenceMediacom, in partnership with UnLtd and Dolly’s Dream, has reached a new milestone for charitable media...
Mentos supports emerging Aussie artists in new ‘Fresh Sounds’ campaign via The Idea Shed
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Creative commerce agency The Idea Shed and confectionery brand Mentos have launched their boldest campaign yet...
Old Mates Pub lands In New York with brand identity via indie creative agency By All Means
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New York City has welcomed a sprawling, three-story Australian pub backed by a mix of Aussie A-list celebs with a...
BabyLove brings ‘More Bluey, More Love’ to entire nappy range in new campaign via Communicado
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Baby care brand BabyLove is giving parents and their little ones more to smile about with the announcement that...
Telco ‘More’ brings back the ‘everyday curiosity of the internet’ in new campaign via The Royals
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More true crime binges. More wiki deep dives. More ‘what movie was she in?’ More Telecom has launched a new campaign...
Heading to MadStars Festival in Busan this week? You’re invited to “Lounge with the Stars” at our annual Campaign Brief Asia Legendary Party
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In Busan for MadStars? Join us this Thursday, 28th, from 9:30pm at Gorilla Beach.
Flight Risk and UFC’s Bam Bam pull off heist to unveil new GPS-tracked E-Bikes via Pool Party
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Flight Risk amped up the drama with a high-energy fake heist stunt staged at their warehouse, featuring UFC...
APIWA1KW® launches with a name as bold as its vision
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APIWA1KW® has made its official debut as a full-service creative innovation studio delivering brand, art and culture...
Woodstock and Droga5 ANZ team up to celebrate Kiwi bromance in new brand platform
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Stapleton: “Romance has Valentine’s Day. We thought it was about time bromance had its own celebration."
Creative agency Engine launches new ‘QueensLand of Opportunity’ global business brand for QLD
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Creative agency Engine has partnered with Trade and Investment Queensland (TIQ) to create and launch the state’s new...
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