Archive

City of Perth brings Chrissy to life in new ‘Christmas Lives Here’ campaign via Wildlings

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The City of Perth has unveiled its 2025 Christmas TV campaign, created by Perth agency Wildlings, which brings the...

Green Industries South Australia celebrates a sustainable future… and the plastics aren’t invited in bold new campaign via SAUCE

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Green Industries SA has launched a new statewide campaign via SAUCE, celebrating South Australia’s continued global...

Prezzee launches two new Magical Moments experiences in time for the festive season

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To help recapture the holiday spirit, Prezzee is bringing a touch of AI-powered magic to Christmas with the launch...

Bestads Best TV of the Week: Orange’s ‘Whatever Your Christmas’ via Publicis Conseil, Paris

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The film was chosen by this week's guest judge Jindai Joseph, Executive Creative Director at Elite Media, New York.

Major brands join Inclusively Made to drive better disability representation in marketing; Thinkerbell crowned Inclusive Agency of the Year

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Today, Inclusively Made has announced new additions to its group of foundation partners, including some of the...

CampaignLab celebrates 10 year milestone with promotion of Thalia Mills to General Manager

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Independent creative communications agency CampaignLab is celebrating its ten-year anniversary with significant...

“More Ways to Move”: VIDA unveils new campaign to mark opening of the new Metro Tunnel via VML

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The Victorian Infrastructure Delivery Authority (VIDA) has unveiled “More Ways to Move”, a landmark campaign via VML.

Flinders University roll out ‘fearless’Stranger Things campaign via Atomic 212°

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Media agency Atomic 212° and Flinders University have launched a major integrated brand campaign timed to coincide...

The meaning of –196 revealed in surreal new campaign for Suntory via Droga5 Sydney

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Why do they call it -196? It’s a question that’s puzzled plenty of Aussies ever since this cult classic from Japan...

Deakin University launches ‘Together’ platform to rally alumni and raise $150m via Three Scoops

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Deakin University has unveiled its new philanthropic and engagement platform, ‘Together’, marking the university’s...

Petaluma launches ‘Delight is knowing’; Vinarchy’s new campaign platform via HSLR.

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Vinarchy has unveiled a new campaign platform for Petaluma, created in collaboration with HSLR Creative Productions.

Australian Pork appoints Enigma after media review; ends eight years with Slingshot

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Enigma will take up the reins of the domestic fresh pork marketing, including the famous Get Some Pork On Your Fork camp

Retail media campaign tips from Amperity, MixIn, Criteo and Vinarchy Wines

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Partner Content - At a recent retail media panel session, leaders gathered to discuss a recent retail media campaign...

Otherside and Wildlings Perth brew up BEER’D OIL – A beard oil made from real hops

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Crafted with the same hops used in Otherside’s beer. Proceeds supporting the Movember Foundation.

Aussie expat director Kim Gehrig helms Apple’s accessibility film ‘Designed for Every Student’

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Apple has launched a new accessibility short film worldwide for International Day of Persons with Disabilities...

Hard to keep up with who’s where? Portfolio & Reel offers latest Ad Agency and Production Company staff lists for Australia and NZ

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Portfolio & Reel’s Australian + New Zealand ad agency and production company directories are constantly updated...

Eagle Eye promotes APAC executives as regional growth accelerates

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New customers and ongoing momentum prompts Asia Pacific changes.

Update your FREE Bestads Profile with these 4 steps and stay ahead in the industry in 2026

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To ensure your profile is up to date and accurately reflects your work, please follow these simple steps...

Countdown to FREE Entry to Campaign Brief Agency of the Year + CB HOT LIST 2026 – deadline Friday 19 December

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CB Agency of the Year (plus Medium and Small AOY) is the most coveted of all trade mag titles to win – and where an age

Campaign Brief Creative Circle: What’s hot in December?

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This month features DDB Sydney's Matt Chandler, Nina East, Paul Gregson, Sharon Edmondston, Ant Melder + Katelyn Testa.

Director duo ‘SEQUEL’ join Haven’t You Done Well for commercial representation

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Haven’t You Done Well, the Australian production company founded by Aunty Donna, has signed director duo SEQUEL for...

As TABOO turns 25 Founder Andrew Mackinnon passes the torch; steps into chairman role

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As TABOO celebrates its silver anniversary, Founder and CEO Andrew Mackinnon has announced he’ll be stepping down

Amazon Ads and Seven take the win at UnLtd: Open golf tournament

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The annual UnLtd: Open golf tournament brought over 300 industry golfers of all levels together to swing, drive and...

Cannes Lions launches LIONS Sport: A two-day global forum on creativity in sport

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Taking place 24–25 June 2026 during Cannes Lions, the two-day programme will unite leaders from across brands...

Just a few days left. And far fewer places: Last call for Copy School 2025

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If you’ve been meaning to sign up, consider this your tap on the shoulder...

Destination Wollongong’s new ‘Why Bother?’ tourism campaign surpasses 500,000 views

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Destination Wollongong's bold new “Why Bother?” destination marketing campaign has generated significant community...

Shift 20 Initiative launches new ‘80 for 20’ campaign and initiative via PHD and Special

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The Shift 20 Initiative has launched 80 for 20, a new program designed to accelerate disability representation in...

19 Crimes brings Ashes banter to Brisbane Airport in new billboards via TWE X Splash

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19 Crimes is welcoming cricket fans to Brisbane for the 2nd Ashes Test with a cheeky billboard via Treasury Wine...

Farm Angels breaks through $500K fundraising goal with flanno season campaign via Sunny

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A powerful blend of storytelling, influencer support and multi-channel media strategy has helped national charity...

The 47th AWARD Awards launches with new campaign via Bear Meets Eagle on Fire

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Entries are now open for the 47th AWARD Awards, APAC’s benchmark for creative excellence, supported this year by a...

Coopers Original Pale Ale launches new ‘Reserved for Good Mates’ campaign via Sunday Gravy

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Coopers Brewery is giving its most iconic beer, Original Pale Ale, a personality as real as the people who drink it...

Let’s Just Meet at the Pub… Again: MADC’s Non Events Series returns 5:30pm Tuesday, December 16, The Corner Hotel Rooftop, Richmond

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After the roaring success of last year’s groundbreaking achievement in organising absolutely nothing, the MADC has...

Bestads Best of the Week Reviewed by Jindai Joseph, Executive CD, Elite Media, New York

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Following the Omnicom-IPG merger 303 MullenLowe rebrands back to 303

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Following the Omnicom-IPG merger the IPG-owned MullenLowe name has been retired globally, and as a result, Attivo Group-

Hype Republic produces unique ‘Bound By Legacy’ film for Sydney Roosters x adidas collaboration

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Gold Coast production company Hype Republic, has launched a powerful new 90-second brand piece that showcases a new...

Specsavers sounds the alarm in playful marketing campaign via TBWA\Melbourne

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Specsavers has launched a new trade marketing campaign via TBWA\Melbourne, that dials up the wit and humour of the...

Allegro unveils a modern fable about parenthood + imaginary friends in Xmas spot via DDB Warsaw

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In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from...

Save the Children tells us what really matters this Christmas in global campaign ‘The One Delivery that Matters’ via Ace of Hearts, London

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This Christmas, Save the Children and Ace of Hearts present The One Delivery that Matters - a global campaign that...

Tassal and Budgy Smuggler launch ‘Seafood Summer’ event via Communicado + Havas Host

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Tassal has officially declared the start of Australia’s Seafood Summer with help from agency partners Havas Host and...

North appoints Emotive as new creative agency

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The win tasks Emotive with developing a new brand platform, go-to-market strategy, and creative campaign.

EA deploys a Music Creator Hit Squad for the Battlefield 6 launch via BRING Agency

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To celebrate the global launch of Battlefield 6, EA Australia set out to go beyond traditional gaming audiences and...

SunRice Group marks 75th anniversary with new corporate brand identity via Hulsbosch

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Hulsbosch has unveiled SunRice Group's new brand identity to mark 75 years of growth, innovation + regional commitment.

Brookfarm wishes Aussies a Good Morning in new out of home campaign via Something™

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Byron Bay premium muesli makers Brookfarm has launched 'Good Morning', a new campaign with Something™ designed to...

Omnicom folds DDB Australia into Clemenger BBDO to form Australia’s largest agency

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Sheryl Marjoram in Sydney and Mike Napolitano in Melbourne have been appointed Co-CEOs. Lee Leggett will move into a reg

Hard Rated Brings the Heat Across the Ditch Yet Again with New Stunts & Activations via Droga5

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Once Hard Rated found its guy, Grayson, the brand went all-in to get him home. A helicopter banner flew over Sydney Harb

Having Cover-More travel insurance is ‘like having mum on holiday, without having mum on holiday’ in new campaign via Supermassive

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Australia’s leading travel insurance provider Cover-More, and independent agency Supermassive, have today revealed the f

Havas Host Executive Creative Director Sebastian Vizor departs after 20 months

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Campaign Brief can reveal that ECD Sebastian Vizor has departed Havas Host 20 months after joining.

Make a bid for this original Dame Edna dress to support the Reject Repoly campaign

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RePoly is appealing the NSW Independent Planning Commission’s decision to reject a massive plastic processing factory in

Strat Expands into Sydney, Appoints Tessa Mahoney as Growth & Partnership Director

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Strat has expanded into Sydney, appointing senior industry leader Tessa Mahoney as Growth & Partnership Director to...

Levande rethinks retirement with abseil down Australia’s tallest retirement village via Adhesive

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Communications agency, Adhesive has marked its first project with retirement living provider, Levande, with a...

Intrepid Travel and Tourism and Events NT showcase low season adventures in the Red Centre in new campaign via Alt/shift/

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New campaign highlights authentic, immersive experiences.

Berlin Perth launches national campaign to ask a simple question: “Who decides Food?”

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The campaign poses a simple question: If our food strategy is shaped mostly by industry, who will it truly serve?

Archetype Australia promotes Chynna Lao and Shishira Bindiganavile

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Archetype Australia has promoted two key team members as the agency continues to grow its work with technology brands...

Sudeep Gohil departs KPMG Australia after more than eight years for new adventures in 2026

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Gohil’s career has spanned both agency and entrepreneurial roles. He spent eight years at Droga5, helping launch the Syd

The Simpsons back NZ’s biggest dog rehoming in Greyhounds as Pets’ new campaign via Special NZ

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The Simpsons have lent their support to New Zealand’s biggest dog rehoming effort, in a new nationwide campaign...

NZTA Waka Kotahi calls time on drink driving excuses in ‘Booze Maths’ campaign via FCB NZ

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The campaign plays on the mental calculations people make to convince themselves they are fine to drive.

Former DDB NZ Head of Business Management joins BcgCrave as new Managing Director

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Purpose-led creative agency BcgCrave has made one of the most significant leadership appointments in the New Zealand...

Honda Australia names Special, Zenith and Burson to lead new integrated agency village

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Honda Australia has announced a new agency village model designed to elevate the brand’s marketing, communications...

Why campaignbrief.com is #1 reaching creatives: #No paywall #No annual membership fee – what are the most viewed stories of 2025 (so far)?

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Top marketers XXXX, Mattel, Telstra, Allianz, Tourism Australia, Didi, BankWest, McDonald's, Lamb, KFC, Kia and Uber Eat

Wealth Maximiser appoints Mr Wolf as lead creative agency

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Sydney based challenger brand agency Mr Wolf has been appointed as the lead creative partner for Wealth Maximiser...

Rebel Bakehouse launches new look and brand in NZ via Bellwether Agency and Tuckshop Studio

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New Zealand baker Breadcraft's wraps brand Rebel Bakehouse has launched its fresh new packaging across New Zealand...

VistaPrint partners with Save-A-Dog Scheme for new ‘Every Pet Deserves a Christmas’ campaign

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This Christmas, VistaPrint is partnering with Save-A-Dog Scheme (SADS), a Melbourne-based no-kill rescue organisation...

TRA promotes Terri Hall to newly-created Managing Partner, Australia role

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Research and Insights agency TRA, has announced the promotion of Terri Hall from Managing Partner, Sydney to the...

Sydney’s creative + production industry gather for the CB Festive Drinks at the Tilbury ~ kindly sponsored by Vandal, Alt.+T&DA and Music Mill

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The Tilbury is buzzing today as Sydney’s creative and production community comes together for the Campaign Brief...

Sydney artist Chris Yee featured on Black T Shirts Podcast at sold-out SXSW Sydney session

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Following a sold-out live session at SXSW Sydney as part of MIK Studio’s acclaimed Show Notes series, the Black T...

The Bon gets stranger in Maxibon collab with Netflix’s Stranger Things via SICKDOGWOLFMAN

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the campaign leverages the Maxibon 'Born Different' brand platform to deliver an unexpected and stranger collaboration..

Bestads Best TV/Film of the Week: D&AD’s ‘Is Creativity Dead or Alive?’ via Uncommon, London

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Each week Bestads showcases standout global advertising work as reviewed by a top international creative director or...

ADFEST 2026 Lotus Awards opens call for entries: Early Bird Deadline – 19 December 2025

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The Early Bird Deadline is Friday 19 December 2025, with a Regular Deadline of Friday 9 January 2026.

Hawke’s Brewing Co. launches new Hawke’s TROPICALDI XPA in collaboration with ALDI Australia

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Hawke’s Brewing Co., founded by creatives Nathan Lennon and David Gibson, has collaborated with ALDI Australia on a...

Monster Sauce + director Frank Carroll expose the chaos of DIY pest control for Envirapest

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The campaign follows a series of domestic scenarios where well-meaning residents attempt to tackle different house...

Perth content agency Lush set to close its doors after 18 years, on a post-PADC Skulls high

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Clare Reid, Lush’s recent CEO and Head of Communications will be launching her own entity, Longform Creative, in July.

Spinach State of the Nation events highlight the opportunity for brands in ‘enshittification’

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Spinach’s annual ‘State of the Nation’ event saw Spinach clients join the agency’s leaders for a look back at the...

Virgin Active appoints Connected Media as lead media agency for Australia

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Independent agency Connected Media continues its strong new business run, being appointed by Virgin Active as its...

Adland Surfs for Good at UnLtd’s Big Kahuna

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80 adland surfers recently paddled out for UnLtd's Big Kahuna surf event at Manly Beach - a day dedicated to surfing...

Havas PLAY expands across Australia and New Zealand to build ‘cultural playgrounds’ connecting brands to communities

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Havas Group Australia and New Zealand (ANZ) has expanded its Havas PLAY proposition across the region, introducing a...

Omnicom completes acquisition of Interpublic

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Omnicom has today announced the successful completion of its acquisition of The Interpublic Group of Companies, Inc...

HERO Adds More Creative Firepower With Award-Winning Senior Duo Anais Read and Katelyn Testa

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HERO has further bolstered its creative ranks, with the addition of former Ogilvy, VML and Publicis senior creative...

DAIFF announces Gen AI film winners; releases dataset mapping a new creative landscape

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Australia’s first DISRUPT AI Film Festival (DAIFF), held at ACMI in Melbourne, has announced its inaugural Gen AI...

McDonald’s sabotages Christmas across the UK in mischievous ‘Grinched’ campaign via Leo UK

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McDonald's UK, in collaboration with Leo UK, is unveiling "McDonald's Christmas Grinched", a nationwide festive...

Thinkerbell’s Marcus Byrne releases definitive guide for creatives for Google’s Nano Banana Pro

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Google’s Nano Banana Pro (Gemini 3 Pro Image) has just landed, shaking up the creative landscape by using...

Sam I Am welcomes Director and Photographer Charlie Grant to its roster of artists

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Artist management and production company Sam I Am is thrilled to announce the addition of Charlie Grant, British-born...

Team owners Hugh Jackman and Ryan Reynolds drop new video backing BONDS Flying Roos

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The Bonds Flying Roos have today unveiled two major new partners, with monday.com and Blueberry joining Title Partner...

Boost Mobile goes harder than a bin chicken in new ‘Works Its Arse Off’ campaign via WiredCo.

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Just how hard does your mobile provider work? Does it go harder than a bin chicken on a Friday night? Harder than a...

Flux Animation Lands Back-to-Back Emmy Nods with Disney’s ‘How Not To Draw’

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Flux has received its second consecutive Emmy nomination, with Disney’s How Not To Draw recognised in the Outstanding...

FCB Aotearoa strengthens strategy offering with hiring of Liam Norris as Strategy Director

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FCB Aotearoa has appointed Liam Norris as Strategy Director, continuing the agency’s momentum after a sustained period o

Smith & Western celebrates award haul at the Transform Awards ANZ 2025

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Leading independent Australian owned sonic branding agency Smith & Western has capped off a standout year with two...

Bear Meets Eagle On Fire and 2045 make the cut at the shortlist stage of the 2025 Epica Awards

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The Epica Awards, which is represented by Campaign Brief in Australia and New Zealand, has announce the shortlisted...

Adelaide Economic Development Agency appoints NATION to create Adelaide’s new city brand

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NATION, one of Adelaide’s eminent independent creative agencies, has been appointed by the AEDA to lead...

Award-winning creative director duo Robert Boddington and Jack Robertson join Special

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Special has strengthened its creative firepower with the appointment of creative director duo...