Archive

DDB Melbourne makes the cut at the shortlist stage of 2025 Cannes Glass Lion for Change

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Cannes Lions has announced the shortlist for the 2025 Glass The Lion for Change.DDB Melbourne has been shortlisted...

After 46 incredible years Rob Morgan set to retire as chairman of Clemenger Group

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"I started with Clemenger 46 years ago – well before most of you were born! I was incredibly fortunate to be hired by th

An Aussie or Kiwi attending Cannes Lions? Get your invite now to the Campaign Brief Welcome Drinks honoring special guest ‘King David’ Droga

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A tribute to special guest DAVE DROGA at our annual Campaign Brief Cannes Welcome Drinks on Monday 16 June from 5.30pm.

Campaign Brief Creative Circle: What’s hot in June?

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June 2025 edition with Matt Lawson, Charlotte Adorjan, Nathan Moraza, Alexandra Antoniou, Justin Ruben and Abby Moulton.

Beyond the Brief: How Thinkerbell used CGI, AI and Human Craft to Launch the GWM Cannon Alpha

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In this edition of Beyond the Brief, Thinkerbell's Sean McNicholas and AJ McLaughlin walk CB through GWM’s new...

Asia’s Top 40 Most Awarded Women in Advertising – Campaign Brief Asia Creative Rankings

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Entirely based on creative performance at 12 major international and regional advertising award shows over two-years.

Keep Left and Guide Dogs host Australia’s first accessible beauty summit with Molly Burke

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The Australian beauty industry has been challenged to lift its game on accessibility following the nation’s first...

Industry execs heading to prison for UnLtd’s Adland Bail Out

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This June, 80 advertising industry executives are spending a night in prison, to raise funds and awareness for young...

AiMCO releases first tax guide for Australian influencers and content creators

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The Australian Influencer Marketing Council (AiMCO) has released an industry information sheet for creators for...

Your last chance to be a MAD Stars Star ends on Monday, June 16. Enter Now. Make fame yours

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The MAD STARS 2025 deadline is Monday June 16. No extensions. It’s your last chance to compete for fame at Asia’s only i

Skin Control encourages Aussies to ‘Put Your Best Face Foward’ in new campaign for Acne Awareness Month via MVMNT Agency

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For every social post featuring Skin Control’s Party Pack or Glossy Pimple Patches, $10 will be donated to Beyond Blue.

Kleenex Launches Toilet Paper Game-Changer to Raise Awareness for Bowel Cancer Symptoms via We Are Different, Hello and The Ship

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Iconic toilet paper brand, Kleenex, is using its loo rolls for the greater good – partnering with Bowel Cancer Australia

BIG W embraces live shopping with Bread Agency to transform retail

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In a bold move to enhance its retail experience, BIG W is partnering with Bread Agency to roll out a comprehensive...

Mad Mex punches bland in the guts in latest brand campaign via Connecting Plots

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New campaign turns up the heat as the brand’s biggest strategic and creative brand campaign in Mad Mex history.

21 entries from Australia make the cut at the shortlist stage of NYF Advertising Awards

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21 entries from Australia have made the cut at the shortlist stage of the 2025 New York Festivals Advertising Awards...

Director’s Brief – 10 Questions with Tristan Houghton @ Taxi Film Production

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Director’s Brief: 10 Questions is a new Q&A series from Campaign Brief that shines a spotlight on the broad mix of...

Bestads Best TV of the Week: Campari’s ‘The Bartender’ via AKQA Italy

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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...

Bestads Best of the Week Reviewed by Sam Stuchbury, Founder/ECD, Motion Sickness, NZ

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top...

Compass Studio appoints Emma Butler as Account Director

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Compass Studio, an independent, award-winning digital marketing and PR agency, has announced the appointment of...

Beyond The Brief: How Amazon Ads and Mars Wrigley Used AI to Reward Everyday Wins

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Chris Wilson, Head of Amazon Ads’ Brand Innovation Lab, Australia, Middle East and North Africa, led the team who...

The General Store appoints Tristan Cornelius to Associate Creative Director; Sara Stevenson joins as Group Account Director

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Following a strong run of new business wins and ongoing growth, The General Store has bolstered its team with the...

London International Awards announces the 2025 Audio & Radio jury

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“Radio and Audio is possibly my first love in advertising. I love beautifully written pieces, I love ideas, I love..."

AI-powered creativity platform Springboards secures backing from industry powerhouses

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Springboards, the AI-powered platform built to inspire creativity and not give you the answers, today announced...

Think HQ relaunches new Bushells pack with a campaign ‘steeped’ in heritage

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Fully-integrated positive change agency Think HQ has launched the new Bushells pack, positioning it as...

The One Club opens Call for Entries for Global Young Guns 23; reduced-fee early deadline Aug 14

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This year’s program branding by Khyati Trehan, a YG19 winner.

WPP Media Launches Open Intelligence: marks new chapter in predictive, privacy-centric advertising

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In its first major move since the launch of WPP Media last week, the newly formed media group has unveiled...

New Zealand-based creative agencies BCG2 and Crave Global merge to form BcgCrave

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Creative agencies BCG2 and Crave Global, with complementary strengths, have officially joined forces to create a new...

LA hot shop The Many Expands to Australia spearheaded by co-founder Damien Eley who returns to Australia after two decades abroad

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Spearheaded by co-founder Damien Eley – who has returned to Australia after two decades abroad – the move represents the

ACCIONA illustrates what’s possible with innovation in new campaign via DDB Group

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“ACCIONA isn’t just ticking the sustainability box, they’re rethinking what’s possible with ideas out of the box"

36 Months + Made by Dyslexia make the cut for Australia at shortlist stage of the 2025 Cannes Dan Wieden Titanium Lions and Innovation Lions

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Two entries from Australia have made the cut at the shortlist stage of the Cannes Dan Wieden Titanium Lions and...

New report shows Aussie marketers critically lagging in tech, AI, privacy and data

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Australian marketers are grappling with significant maturity gaps, underutilised tech, restructures and talent woes...

Mountain Dew drops limited-edition Djorts in new promo via VaynerMedia AU + Golin Australia

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Mountain Dew is diving into “Dew-ble denim” with the launch of Mountain Dew Djorts, a limited-edition...

AMI Insurance launches next phase of ‘On Your Side’ campaign via Colenso BBDO

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AMI Insurance is set to launch the latest phase of its ‘On Your Side’ platform with a new campaign created by Colenso...

Marty Hungerford: How marketing and advertising creatives can thrive in the AI era

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Guest post by Marty Hungerford, Chief Innovation Officer, BRX

Optus taps Accenture Song and Droga5 to lead media and creative in major agency overhaul

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Optus appoints new creative, media and production partners to drive next generation marketing strategy.

IPG Mediabrands Australia earns AWEI Silver Tier accreditation for LGBTQ+ inclusion

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IPG Mediabrands Australia has officially received Silver Tier accreditation in the 2025 Australian Workplace Equality...

Taylors Wines appoints Agency Next Door as creative agency of record

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Burleigh Heads-based agency to launch global platform for iconic wine brand

After 11 years with VML Melbourne Creative Director James Wills announces departure

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After 11 years with VML Melbourne, award-winning Creative Director James Wills has announced his departure.

Melbourne industry shoots hoops for good; Carsales named winners of UnLtd Big Basket

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The Melbourne advertising industry came together last week to shoot hoops for good at the UnLtd Big Basket basketball...

Life-Space brings gut health to life in latest brand campaign ‘Full of Life’ via Dig Agency

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Leading Australian probiotic brand Life-Space has launched its new ‘Full of Life’ brand campaign created with Dig Agency

Who Will Win at Cannes Lions 2025? Sign up now for Contagious’ Predictions webinar on June 11

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The Cannes Lions International Festival of Creativity is just around the corner, and the team at Contagious is ready...

Willow & Blake helps conceptualise Bouf brand identity with co-founder Rachael Wilde

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Melbourne-based creative agency Willow & Blake, known for building culturally iconic brands from the ground up, has...

Humm Group appoints Enigma to lead strategy, media and creative

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Independent full-service agency Enigma has been appointed by leading fintech company Humm Group as its agency partner.

AMP appoints Avenue C as media agency

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Independent media agency Avenue C has been appointed by AMP to lead its media planning and buying business...

Nominations Now Open for 2025 AWARD Creative Leadership Residential in Melbourne

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Nominations are now open for 2025’s AWARD Creative Leadership course — a three-day residential held in Melbourne...

HoMie asks ‘How much good could a good hood do, if a good hood could do good?’ in campaign to support youth homelessness via Town Square

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Melbourne-based social enterprise and streetwear label HoMie is proving fashion can be a force for good, launching...

LIA announces the 2025 Creative Strategy and Creativity in PR Juries

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“Successful campaigns are those that bring fresh perspective to the table. There is strategic thinking coupled with..."

ONE Asia Creative Awards 2025 opens call for entries with fiery “Can You Handle The Heat?” campaign from StudioK110 Seoul

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The early bird deadline for entry is June 27, regular deadline July 28, extended deadline August 25, 2025.

Marketing Powerhouses Pledge To Make Disability Inclusion ‘Business As Usual’ At Historic ‘The Inclusive’ Launches in Melbourne and Sydney

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Inclusively Made is inviting major Australian brands to the launch of The Inclusive in Melbourne (Thursday 5 June)...

Chello drives Haiku campaign for Greystar in conjunction with Kantar; tasked to develop brand strategy, identity and launch campaign

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Haiku marks Greystar’s first local brand and enters a market set to quadruple by 2028. Chello was engaged to create the

Bravehearts exposes the hidden face of grooming in new behaviour change campaign via Engine Group and Wavemaker

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More than 1 in 4 Australians have experienced child sexual abuse and in 79% of cases, the perpetrator was someone the

Puffin celebrates 10 years of post production with new studio in the Footscray Cotton Mills

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Puffin is celebrating a decade of post production with a new spacious studio in the Footscray Cotton Mills.

Destination NSW shows Sydney is more than its icons in ‘Feel New’ campaign via Leo Australia

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The new campaign targets ‘new experience seekers’ from around the country who want busy, full days when travelling.

Thy Jetstar Gets All Medieval for Thy’s 21st Birthday, via Ye’ Ol Thinkerbell

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To mark its 21st birthday, Jetstar hath summoned forth a most noble celebration, one steeped in medieval tradition and b

End of life planning platform Critical Info launches first media campaign with new agency Media Words

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The creative messaging poses questions such as: "When you die, someone will be left with many stressful decisions relate

Lotto NZ Bares it All in Latest ‘Imagine’ Campaign via DDB Aotearoa; Brings Promises and Powerball dreams to life

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The 2025 campaign takes a more light-hearted approach to delivering a bolder story grounded in a very Kiwi truth

Think HQ celebrates 15th anniversary as force for change, proving purpose is profitable

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Think HQ has become one of the country’s largest Australian-owned and led independent agencies - and the only one with

Melbourne’s persistence pays off as TBWA\ with Specsavers and DDB with Solid Lines take out Best of Show honours at MADC Creative Showcase

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UPDATED WITH NEW IMAGES: Melbourne’s advertising, design and creative firepower was on show at The Forum.

VIDEO: Nils Leonard at D&AD Festival 2025 ~ What building Uncommon creative studio taught him

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The best ideas don’t come from chasing someone else’s dreams. They come from backing your own. It’s about belief....

Lisa Fedyszyn’s D&AD Diary: “Danke Penny Price Packs, for holding the balance of innovative use of media, design, and creative”

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"Danke Penny Price Packs, for holding the balance of innovative use of media, design, and creative (and pride of

Damon Stapleton: Creativity. The value of water on the smoke.

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Some of you may find this shocking but not all ideas are the same. I find many speak about ideas like they are loaves...

Children’s Cancer Foundation calls for gentler childhood cancer treatments in ‘Don’t Treat Kids Like Adults’ campaign via Cummins&Partners

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Cummins&Partners has partnered with the Children’s Cancer Foundation to launch a bold new campaign: “Don’t Treat Kids...

Gerety Awards set to host exclusive VIP DIAMOND BBQ Party in Cannes on Tues, June 17 – RSVP now

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Gerety Awards to host invite-only VIP DIAMOND BBQ Party in Cannes - Tuesday June 17.

Bestads Best TV of the Week: Toblerone’s ‘Chocolate Like Nobody’s Watching’ via Le Pub

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"A little bit silly, and visually striking - this one made me smile."

Bestads Best of the Week Reviewed by Lucia Orlandi, ECD, TBWA\Media Arts Lab, Los Angeles

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Aussie expat and Inventor of The Pink Chip Sam Rowlands joins Black T-Shirts Podcast

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This week's guest on Black T-Shirts is inventor of The Pink Chip, Sam Rowlands.

eBay partners with Vogue Australia to celebrate Australian Fashion Week’s archival revival trend

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eBay Australia, a leading pre-loved fashion marketplace, has partnered with Vogue Australia to celebrate its fourth...

CB Exclusive: Ben Coulson departs ANZ Chief Creative Officer role at Dentsu Creative

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Until a replacement for Coulson is found, Dentsu Creative NZ co-CCO Brett Colliver will lead creative across Aust and NZ

ECHO DARLING, Collingwood’s newest audio studio opens

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In the most exciting audio news since the introduction of the OP59 standard, Laura Hesse and Rob Stephens are...

Deadline extended to Friday May 30 for entries to Campaign Brief’s The Work 2025: FREE to enter

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FREE to enter. No wasted entry fees – only entries that are accepted into The Work incur an acceptance fee. The final de

True bolsters design department with appointment of Helen Chapman as Design Lead

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Independent agency True Limited has bolstered its design offering with the appointment of Helen Chapman as Design Lead.

MAD STARS entry deadline quickly approaching: Regular deadline is today May 30 with the final entry deadline on Monday, June 16

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The second (regular fee) deadline ends on May 30, and the final (late fee) deadline ends on June 16.

Robyn Bergmann departs Creative Director role at VML after seven years with the agency

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After seven transformative years at VML, award winning creative leader Robyn Bergmann has announced her departure.

Anchor + Noma Bar kick off World Milk Day with bold tribute to the beautiful game via TBWA\NZ

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To celebrate World Milk Day on the 1st June, and a stellar inaugural season as front-of-shirt sponsor for Auckland FC...

W+K Sydney Senior Creative Kiah Nicholas and Leo Creative Director Stacey Karayannis to represent Australia on the Next Creative Leaders 2025 jury

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The One Club for Creativity has announced a pair of creatives in Australia who are among the initial 39 creatives...

IMAA announces 18 agencies to participate in 2025 Pitch-Chella Program

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Agency teams to pitch to national charity Mission Australia.

The Power of One – A Designer’s Leap from Comfort to Clarity

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South African designer and creative director Daniel Ting Chong will speak at The Design Conference 18–20 June 2025...

WPP retires GroupM name and launches WPP Media to usher in new AI-driven era

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WPP has rebranded its global media business, GroupM, as WPP Media, a move that reflects the company’s strategy to...

Liquid I.V. makes a splash at Bondi Icebergs in new activation via FleishmanHillard and Live Agency

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In a striking demonstration of brand storytelling and experiential marketing, Liquid I.V., the official hydration...

Leadership grows at JOY with appointment of Philip Pollock and Matthew Keegan as Partners

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Senior digital experts to put performance data at the heart of JOY’s integrated offerings.

Former Clemenger CEO Dani Bassil named CEO of M+C Saatchi Group AUNZ as Justin Graham, CEO, M+C Saatchi Group APAC prepares to step down

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Dani Bassil named new CEO of M+C Saatchi AUNZ as Justin Graham prepares to step down after 12 years with the agency.

David Droga to step down as Accenture Song CEO for Vice Chair role; Ndidi Oteh to CEO; Aussie expat Nick Law to creative strategy & experience lead

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Within four years Song became the world’s largest tech-powered creative company, growing from $12.5 billion to $19 billi

CICLOPE APAC Awards 2025: Revolver + Director Jeff Low score Grand Prix for Telstra ‘Better on a Better Network’ via Bear Meets Eagle on Fire with +61; Scoundrel named Production Company of the Year; Tim Bullock wins Director of the Year

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CICLOPE Asia Pacific has announced its 2025 Award-winners, in a Showcase held at Sydney’s boutique Golden Age Cinema.

Curtin University appoints S4 Capital’s Monks as Strategic Digital Experience Partner

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Monks’ remit includes a digital experience strategy, a UX refresh of the recruitment website and a digital experience...

WHISKAS launches ‘The Purrcast’, a kitten advice podcast hosted by cats via AMV BBDO, London

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While puppy owners often spend months preparing, new kitten parents are more likely to dive in without a plan...

Fern Holloway returns from London to lead Match Artists into next phase of growth

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Match Artists, one of New Zealand’s top-tier photographic and motion agencies, is signalling a new era with the...

Paper Moose embraces wild ideas that wins hearts with new agency platform

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Indie B-Corp agency Paper Moose has launched its new brand platform ‘Wildly Effectiveʼ, spotlighting its bold...

Helping Hand launches new ‘Time Moves Forward, So Do You’ campaign via SOCIETY STUDIOS

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The creative services arm of SOCIETY, SOCIETY STUDIOS, has brought Helping Hand’s offering to life via a new...

Thompson Spencer’s Melanie Spencer receives commendation at Women Leading Change Awards

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Melanie Spencer, CEO and Co-Founder of full-funnel creative and media agency, Thompson Spencer, has received an...

Macca’s NZ launches ‘the burger that changes everything’ in new campaign via DDB Aotearoa

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DDB Group and Macca’s have introduced McCrispy to New Zealand, a burger that in one crunchy bite will have people...