APIWA1KW® launches with a name as bold as its vision

APIWA1KW® has made its official debut as a full-service creative innovation studio delivering brand, art and culture campaigns, media production, events and experiences.

Co-founded by Emile Rademeyer (Executive Creative Director) and Lynleigh McPherson (Executive Producer), APIWA1KW® is a name with mystery. Hard to say, hard to ignore.

Says Rademeyer: “After a lifetime of people misspelling and mispronouncing “Emile” and “Rademeyer”, I’m co-launching a creative studio with a name that’s as simple as it gets. APIWA1KW®.”

“At its core, APIWA1KW® provides creative solutions that connect our physical and digital worlds. It pioneers ‘phygital’ campaigns which blend physical and digital campaigns to deliver maximum impact for our clients’ brands, campaigns, events and experiences.”

Rademeyer continues: “I’m thrilled to step into a bold new chapter, co-founding APIWA1KW® alongside a purpose-driven entrepreneur, passionate producer, connector and storyteller, Lynleigh McPherson.”

Says McPherson: ”APIWA1KW® represents what I value in our creative industry. Creative collaboration, meaningful connections, lasting friendships and storytelling that captivate and connect.”

“We’re looking forward to partnering with our existing and new clients, friends and collaborators, to shape a positive and robust creative industry.”

From collaborating on advertising campaigns, production, public art to digital activations, fashion, music and brand innovation, APIWA1KW® builds on decades of proven leadership, now distilled into a studio purpose-built for the future.

The co-founders conclude, “We’re looking forward to creative collaboration. Reach out for a coffee and we’ll tell you what the name stands for.”

“And no, we have no idea how to pronounce it.”

Visit www.apiwa1kw.com and say hello. (Make sure to switch your camera on.)

emile@apiwa1kw.com
lynleigh@apiwa1kw.com