AOC encourages Aussies to ‘Have A Go’ in new campaign via M&C Saatchi Sport & Entertainment

Today is Olympic Day across the globe, and as the world’s athletes prepare to gather in Tokyo in exactly a month for the Opening Ceremony of the Tokyo Olympic Games, the Australian Olympic Committee is launching a campaign called ‘Have a Go’ via M&C Saatchi Sport & Entertainment, letting Australians know that, ‘Great things happen when you Have a Go’.

The campaign will run from today through the duration of the Games featured by AOCs media partners JCDecaux, NewsCorp and Channel 7.

With electriclimefilms director André Rodrigues, “Have A Go” is based on the insight that Aussies punch above our weight in sport and defy the odds. It’s in our DNA. Not everyone’s journey to the Olympics was a path of glory. Some athletes never made their high school teams, some weren’t instant stars in their sport, but they tried harder, they kept turning up and had a go.

Says Richie Butterworth from M&C Saatchi Sport & Entertainment: “Creating meaningful change through people’s passions is at the heart of what we do at M&C Saatchi Sport & Entertainment, so we’re very proud to partner with the AOC to create the ‘Have A Go’ campaign. We want to excite Australians about the upcoming Olympic Games and celebrate one of Australia’s largest passions in sport. When watching the Tokyo Games, we want Australian’s of all ages to be inspired and think about getting back into sport or take up something new and Have A Go!”

Ian Chesterman, Chef de Mission of the Australian Olympic Team spoke about what athletes provide to the community in terms of a source of motivation and inspiration: “On Olympic Day it’s important to remember the vital role that athletes play in the community. When they return from the Tokyo Olympic Games they will return to communities across the nation. They will return to their clubs, towns and suburbs and they will bring an important message of inspiration for the next generation of potential Australian Olympians.

“Our athletes help to provide motivation to our youth to become more active and they’re ideally placed to deliver our Have a Go message and encourage our kids to follow their dreams. Athletes are critical role models for our community, and this is something that needs to be celebrated on Olympic Day.”

AOC CEO Matt Carroll discussed why this campaign was important and what participation means for the health of the nation: “We have loved working with M&C Sport & Entertainment on developing this campaign as Having a Go is where it starts, and this is crucial for the development of our nation. Encouraging greater activity helps us fight obesity, improve mental health and provide better educational outcomes for our children.

“Increasing participation and ‘Have A Go’ is about more than growing Olympic sport, it’s about bringing communities together, creating vital connections and being inclusive, this is something that deserves real celebration.”

Client: Australian Olympic Committee

Agency: M&C Saatchi Sport & Entertainment
Creative Director – Jon Kelly
Art Director – Billie Gurr
Strategy Director – Luke Haynes
Head of Sponsorship – Richie Butterworth
Senior Account Manager / Producer – Hazel Nichols
Designer – Daniel Harding
Operations Director – Lauren Galloway

Production Company: electriclimefilms
Executive Producer: Michael Ahmadzadeh
Senior Producer: Lisa Macfarlane
Production Assistant: Michelle Jasan
Runner: Michael Cobley
Director: André Rodrigues
1st AD: Eloise Boutry
DoP: Tom Black
1st AC: Gary Morris
2nd AC: Nicola Kirby
Photographer: Eric Yip
Photography Assistant: Govind Muthuraman
Underwater Footage: Mark Halliday, Guy Mac
Gaffer: Nick Gascoine
Best Boy: Richard Hawkins
Grip: Joe Bruneteau
Grip Assist: Mark Glasgow
HMU: Yvonne Tran

Post-Production: electriclimefilms
Edit: André Rodrigues
Colour Grade: Tom Black
Animations: Rosemary Vasquez-Brown (GNT)
VO Recording: King Sound Studios
VO Artist: Mia Rodrigues
Audio: Shaun Clifford (Cheshire Audio)