ANZ serves up free transport to the Australian Open for cardholders via The Ambient Group
ANZ, as an associate sponsor for the 2013 Australian Open, are giving their cardholders various perks at the event including free tickets, VIP entry and transportation in branded ANZ peda-pods activated by The Ambient Group.
The environmentally friendly transport vehicles ferry their customers from a branded transport station at Federation Square to Rod Laver Arena each day. In addition to the scenic ride along the Yarra River, passengers receive ANZ branded hats to wear as they take in the view.
A quote from the ANZ website reads: “As the Official Bank of this iconic event we’re involved in a wide range of activities that we hope will make your visit even more enjoyable. It’s good to be an ANZ Cardholder.”
In addition to this activation, The Ambient Group has also rolled out ANZ street posters campaign across Melbourne for the duration of the tournament.
With the finals due to be held over this weekend, the peda-pods will be running each day up until Sunday from 10am to 4pm.
Client: ANZ
Activation: The Ambient Group
Media Agency: PHD Melbourne