ANZ Plus empowers Aussies to make smart money moves in new campaign via Special Australia

ANZ has launched a new campaign for its digital banking service ANZ Plus via Special Australia.

 

The new campaign, directed by Matt Devine through Revolver, aims to build awareness of ANZ Plus and its tools, designed to help users spend less and save more, with smart tools and features.

The nation-wide campaign will be supported by social, digital, OOH and poster executions.

View more of director Matt Devine’s commercial work on his Bestads Profile.

Client: ANZ
General Manager Marketing, Australia: Sian Chadwick
Head of Marketing, Brand & Advertising: Ben Skelsey
Head of Marketing, ANZ Plus & Deposits: Luana Hughes
Production Lead: Sally Humphris
Campaign Manager (ANZ Plus): Lisa D’Souza
Strategy & Propositions Manager (ANZ Plus): Carla Williams

Creative Agency: Special
Partner/CEO: Lindsey Evans
Partners/CCO: Julian Schreiber & Tom Martin
Partner/CSO: Bec Stambanis
Head of strategy, Melbourne: Nathan Rogers
Executive creative director: Ryan Fitzgerald
Creatives: Nic Buckingham & Kale McRedmond
Client service director/Client Lead: Matt Rose
Business director: Ed Taylor
Business manager: Bella Di Stefano
Head of production, Melbourne: Sophie Simmons
Senior producer: Afrim Memed
Design director: Dan Jones

Production Company: Revolver
Director: Matt Devine
Managing Director/Co-Owner: Michael Ritchie
Executive Producer/ Partner: Pip Smart
Producer: Max Horn
Production Designer: Octavia Spartels
Wardrobe: Emma Lamp
Casting: Nick Hamon Casting
Editorial: Glue Society Studios
Editor: Luke Crethar
Grade & Online: ARC Edit

Media Agency: PHD Australia
Senior Account Director: Elly Catchlove
Investment and Operations Director: Kaitlin Despott
Investment Manager: Morgan Dunn
Account Executive: Jove Marston

 

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