ANZ launches new AI ‘Falcon Lens’ activation at the Australian Open via Special and T&DA

ANZ has unveiled its latest innovation ‘Falcon Lens’, an AI-driven platform that brings a fun, personal twist to its advanced fraud protection technology ANZ Falcon developed by Special in collaboration with T&DA.

Launched to coincide with the Australian Open (AO), the experience allows Australians to create their very own unique falcon personas.

Building off ANZ Falcon’s campaign from last year, the new interactive tool takes the concept further, combining education with engagement to showcase ANZ’s commitment to personalised fraud prevention.