ANZ bank launches cross-segment business banking campaign via Whybin\TBWA Melbourne

Following on from the launch of its new global brand campaign, ANZ via Whybin\TBWA Melbourne, has launched a business banking campaign which recognises that every business, no matter how big or small, sees their next step differently.

The new campaign, “Build Your Business, Your Way”, highlights the unique, contrasting needs of every business. Dedicated communications will promote a new $3 Billion Trade Lending Pledge for those looking to do business in new markets overseas and ANZ’s highly successful $2 Billion Lending Pledge for new small businesses.

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Says Carolyn Bendall, head of marketing ANZ Australia: “ANZ plays a critical role in helping Australian businesses succeed through the funding and expertise we can provide.

“Through a national cross-segment customer proposition, we’re sharing a strong message to businesses, both big and small, that we’re the bank that backs Australian businesses who are about to take their next step – be that starting up or taking off.”

The campaign will roll out across TV, OOH, Digital and Radio across metropolitan and regional Australia.

With the new global brand ‘Your World, Your Way’ campaign launching earlier this month, ANZ’s business banking campaign leverages the brand’s celebration of individuality and demonstrates the bank’s commitment to supporting its customers in their individual business passions and pursuits.

Client – ANZ