Any time is beer o’clock in Bridge Road Brewers non-alcoholic beer campaign via By All Means
Local craft brewery, Bridge Road Brewers, is encouraging Australians to enjoy some Free Time with the launch of its new non-alcoholic beer campaign via By All Means.
Free Time, a non-alcoholic pale ale, is the latest innovation to hit shelves from the Beechworth-based brewery. As craft beer pioneers well known for producing a broad range of innovative, interesting and full flavoured brews, the social media-led campaign communicates that Free Time is everything you would expect from Bridge Road Brewers, only it’s non-alcoholic.
Says Cameron Bird, marketing manager at Bridge Road Brewers: “After two years of development and refinements, we’re excited to introduce a non-alcoholic craft beer option to Australian beer drinkers. We’re incredibly passionate about this category and the positive change and enjoyment it can bring, so working closely with the team at By All Means was a perfect fit.”
Says Bird: “Free Time gives craft beer drinkers the freedom to enjoy a beer without it getting in the way of what they need to do, embodied in the new campaign. With a vibrant, juicy hop aroma, low bitterness and a clean finish, you’ll be glad you found Free Time.”
Says Toby Cummings, creative director at By All Means: “This was a really exciting project to bring to life with Bridge Road Brewers. While the range of non-alcoholic options available is steadily growing, with a can of Free Time Aussie beer drinkers can be assured that they’ll still be able to enjoy a delicious, cold craft beer without worrying about what might come next. It might just be the perfect beer.”
Free Time is now available for purchase online, or ask for it at your local.
Client: Bridge Road Brewers
Creative: By All Means
Media: Media Republic
2 Comments
Sorry / happy to be that guy – but Carlton beat them to this very punch nigh on six months ago, featuring the line ‘it’s 10am somewhere’
Do I expect the average punter to have the same memory of beer advertisings recent hits? Hard to say, but as a heavy drinker who does … maybe?
https://campaignbrief.com/carlton-zero-encourages-aussies-to-rewrite-the-rules-in-new-campaign-via-clemenger-bbdo/
Had this the other day. It’s easily the best and tastiest zero percent beer out there.