Anthologie Perth goes global with Impact Global Health
The international health organisation has a new brand and purpose as Anthologie launches new site, name and visual identity in Berlin, and an Evidence for Impact report in Geneva.
Impact Global Health (formerly Policy Cures Research) is an international research organisation dedicated to improving the health of the world’s most overlooked people, by increasing the pace and impact of biomedical innovations for diseases, conditions and populations. Funded by multiple partners, including Bill Gates Foundation, Open Philanthropy and the Australian Department of Foreign Affairs and Trade, they are best known for their gold-standard database, G-FINDER, that tracks the funding going into global health R&D..
Following some rapid growth, the organization was ready to signal its future strategic intent as an indispensable partner informing the biggest investment and policy decisions affecting the health of millions of people in low- and middle-income countries. This required a new brand, naming, strategy narrative and a full rebuild of their digital ecosystem and website from Anthologie, a Western Australian B-Corp impact partner and Campaign Brief WA’s 2024 Digital Agency of the Year.
Anthologie was tasked with creating a new strategic vision, brand platform and new name and identity for the organisation. They developed a visual identity system that drew inspiration from editorial illustrations, which collated image clippings, graphics, symbols and textures to piece together evidence and tell complex stories in a more human way. The entire identity system was based around a technical grid, that could reveal elements of illustration and photography, deliver complex data as beautiful visualisations and infographics, and present Impact Global Health as an authoritative and trusted source of data and insight.
Amy Sutton, Anthologie founder, said: “We love to work with impact clients as a true partnership, and it doesn’t get much bigger than Impact Global Health. Sometimes you get to work with an organisation who isn’t just saving lives, they’re saving generations of lives at scale. It’s an incredible thing to be part of.”
The first reveal of the new visual identity launched at the 2024 Health Conference during the Geneva Health Forum, a Swiss not-for-profit initiative that brought together a diverse range of stakeholders to discuss and address global health challenges. To bring the report’s presentation to life on such an important stage, Anthologie developed an immersive 360° film with WA director Sam Price at What’s This?, that was projected in the famous Syllepse event stage at the Jardin des Nations.
Josh Edge, Executive Creative Director at Anthologie, said: “This is a great example of Anthologie’s ability to operate as a true Impact Partner with clients of all scales around the world. Working with Sam and the whole Anthologie design and development team was a testament to the overall quality of WA talent. We were able to show off the brand on the biggest stage possible, from the other side of the planet, with no hitches and a major perception shift for the client to their audience.”
The film was projected on a 22-meter diameter space, with 24 video projectors on its curved walls and ceiling, along with a 32-speaker ambisonic sound system, to demonstrate the estimated $49.7 trillion estimated net benefit of the report, along with a comprehensive panel session to discuss the report’s findings.
Harriet Bell, Director of Communications for Impact Global Health, added: “”We needed a partner who understands how to communicate an organisation’s purpose on a global scale. The way we engage with our community and the power of our communication is something that sets us apart and which our partners value when they work with us – so we had to show what we could do with our own brand. The concept, the creative execution and the launch has been impeccable and so well received. We couldn’t have done this without Anthologie, and we’re excited about forging our future impact together.”
The Impact Global Health brand was officially launched this month in Berlin, during the World Health Summit.
