Animals Australia takes flight in new emotional campaign via VANDAL

Australia’s leading animal protection society, Animals Australia, commissioned VANDAL to reboot its prior successful campaign conceptualised by LOUD, to highlight the lives endured by animals in factory farms.

Says Lyn White, director of strategy, Animals Australia: “When the original campaign took flight in 2012 and shone light on the lives of factory farmed animals, the community demanded that governments act – yet eight years later the battery cage and pig confinement crates remain legal.

“Animals Australia commissioned VANDAL to create a brilliant new 2020 adaptation of our little flying pig and friends. This time it’s not about getting governments to change their thinking. It’s a comeback with a difference.

“These animals, magically brought back to life, will directly ask us, as a caring community, to open our hearts to them, change how we think about them, and make the compassionate choices that will free them from their suffering.

“In the same way factory farms were built to meet consumer demand for animal products, consumer choice has the power to dismantle them.

“Animals Australia is immensely proud and grateful to have worked with a world-leading VFX studio on this ground-breaking campaign. VANDAL’s creative genius and investment in creating a transformational heart-opening initiative is evident in the brilliance of the finished product. They’ve been fantastic to work with and we look forward to doing so again.”

Says Mick Watson, VFX supervisor, VANDAL: “This emotional 2 minute film for Animals Australia was an ideal opportunity for VANDAL to flex its visual effects muscle and showcase our photoreal CG creature capabilities.”

Animals Australia
Director of Strategy – Lyn White

LOUD
Original campaign creative

VANDAL
Managing Director – Brenden Johnson
Executive Producer – Anna Greensmith
Creative Director – Emile Rademeyer
VFX Supervisor / CG Lead – Mick Watson
Editor – Phil Stuart-Jones
CG Artists – Bryn Morrow, Andy Sutton, Nick Kaloterakis
VFX / Flame artists – Phil Stuart-Jones, Kent Smith
Grade – Marcus Timpson

Music Composer, “Somewhere”
Russell Finch